How to increase the visibility of your biz
What do Harry Potter, H. G. Wells, and your business have in common?
Harry Potter had an invisibility cloak, H. G. Wells wrote a book about an invisible man, and we can feel invisible in our business after creating a ton of content that no one pays attention to.
A heart-centered way to stand out in your field (a Jungian perspective)
I don’t know if more than ever before, but this world needs healing.
So if you do some kind of transformational work, know that your help is necessary.
We are undergoing a huge transformation, as societies and as people.
What makes you (and your work) and unique?
For a long time, as much as I disliked the word “competition” and had tried to shift my mindset about it, I couldn’t shake the tightness in the pit of my stomach at the thought of it.
I had just launched my website in English, and I felt like a tiny particle of dust in a vast universe.
Why would anyone choose to work with me? -I wondered.
I knew it was
How to feel more comfortable marketing your services
It’s very common to feel bad about putting ourselves out there.
We know we have to spread the word about our work but we fall into the trap of comparing ourselves with the big names in our industry and end up thinking we’re not good enough as we are.
When I created this blog back in 2013, I was full of doubts, even though I had been in business for several years with another blog. I had thoughts like:
5 Things that make you different
In part 1 of this article series, I mentioned how important it is to differentiate if you want to be noticed by those who need your help. The goal here is to position yourself in the market in a way that makes you stand out from the other professionals.
But I also know that for us heart-centered solopreneurs, not every tactic feels right. You want people to pay attention to your work… -…in a way that feels good,
-…it’s aligned with your values, and
-…helps your ideal clients in the best possible way.
In other words, it’s important to show up while being truly YOU.
When I was a little child I loved collecting things: I had my pocket calendars’ collection, my stickers’ collection, my stamps’ collection, not to speak of all the stones I would pick up whenever I when hiking.
But my favorite collection of all was the animal cards.
And it wasn’t because of the beautiful colors and pictures, but because I got to exchange them with my friends at school.
A hypnotic humming sound on the background would always
From the million of things going on around us, they only pay attention to those that are relevant to us at the moment. Our minds are incredible problem-solving devices.
Have you ever bought a new car, only to see if everywhere afterwards? Or your best friend shares with you she’s pregnant and all of a sudden you notice every future mum wherever you go?
This happens due to what neuroscientists call the