When I was a little child I loved collecting things: I had my pocket calendars’ collection, my stickers’ collection, my stamps’ collection, not to speak of all the stones I would pick up whenever I when hiking.
But my favorite collection of all was the animal cards.
And it wasn’t because of the beautiful colors and pictures, but because I got to exchange them with my friends at school.
Figuring out who your ideal clients are: what their biggest challenges, dreams, needs and wants are, is one of the most difficult things you will ever do in your business.
It’s difficult, but it’s also a key factor in business success.
You need to be clear enough about who you help as soon as possible, because you won’t be able to attract clients to your practice if you don’t. Period.
How will you know where they gather?
How will you know what topics to write about that are of interest to them?
How will you know where to share you content?
Without knowing who you serve, trying to connect with them is very hard because… Continue reading →
There are many, many coaches, healers, therapists and other conscious professionals doing exactly the same things that you do (or want to do).
That’s one of the realities of running a business is today.
Maybe you have never openly asked the question:“Why would anyone choose to work with me?”, but the tightness you feel in the pit of your stomach whenever you see the so called “competition” out there, is a clear sign that this question is very present in your mind.
So it’s very important to stand out and be different from others, right?
Today I’m going to share with you one of the most amazing tools to find your uniqueness, both in Continue reading →