Category Archives: Stand Out Tips

How to create content that gets noticed by your ideal clients

To be or not to be…Noticed?

That seems to be the question we ask ourselves every time we share a piece of content online these days.

I’m sure you’ve heard it too:
-”If you want to be found online you need to publish articles, create podcasts, share videos… -experts say- and you’ll get found by those who need you”.

But is that what is really going on? 

Will your clients take the time to read, watch or listen to what you’ve created?
Will they even see it?

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Personal Branding for solopreneurs. Should you even care?

Personal Branding for solopreneurs, should you even care?

We associate branding with those logos we see on packages and products, but could Branding our service business be of any help to us solopreneurs?

Let me share a story.

When I was very young, I attended typewriting classes. I still remember the noise those old, big machines made whenever we pounded their keys. And I still remember the rare occasions in which our teacher would give us a very special type of paper.

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George Kao interviews Charo about Personal Branding

Do you feel invisible and like no one is paying attention to your content?
In this video, Personal Branding Coach Charo Pinilla will show you how to get noticed by people who value your work, in a way that is authentic, in integrity and with heart.

In this interview, we discuss…
* Why it’s important to stand out and differentiate in today’s online world.
* How your personality type influences how you talk about your work
* Why people might be ignoring your content even if it’s in front of their eyes.
* 3 tips on how to make your content more attention-worthy, healing, and authentic.

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How to increase the visibility of your business (in a way that feels good)

How to increase the visibility of your biz

What do Harry Potter, H. G. Wells, and your business have in common?

Harry Potter had an invisibility cloak, H. G. Wells wrote a book about an invisible man, and we can feel invisible in our business after creating a ton of content that no one pays attention to.

The reason?

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A heart-centered way to stand out in your field (a Jungian perspective)

A heart-centered way to stand out in your field (a Jungian perspective)

I don’t know if more than ever before, but this world needs healing.

So if you do some kind of transformational work, know that your help is necessary.

Now. 

We are undergoing a huge transformation, as societies and as people.

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What makes you (and your work) unique?

What makes you (and your work) and unique?

For a long time, as much as I disliked the word “competition” and had tried to shift my mindset about it, I couldn’t shake the tightness in the pit of my stomach at the thought of it.

I had just launched my website in English, and I felt like a tiny particle of dust in a vast universe.

Why would anyone choose to work with me? -I wondered. 

I knew it was Continue reading

Your message: 3 Brain-based facts that will help you craft a more memorable message

3 Brain based facts that will help you craft a more memorable message
3 Brain based facts that will help you craft a more memorable message

We carry within us the wisdom gathered by our ancestors. From the very beginning of our species, two million years ago, all the lessons on how to survive and thrive go stored in us.

It’s fascinating to discover we still carry that information in our DNA and our brain…

But what’s more interesting to me is Continue reading

How to feel more comfortable marketing your services

How to feel more comfortable marketing your services
How to feel more comfortable marketing your services

It’s very common to feel bad about putting ourselves out there.

We know we have to spread the word about our work but we fall into the trap of comparing ourselves with the big names in our industry and end up thinking we’re not good enough as we are.

When I created this blog back in 2013, I was full of doubts, even though I had been in business for several years with another blog.
I had thoughts like:

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How to clear the fear of standing out

Are you afraid of talking about your work?
Well,… as solopreneurs we don’t have a choice.

We have to put ourselves out there, share our message and spread the word about our work.

And when you do, guess who else is also going to show up with you?
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5 Things that make you different (so you can stand out) – part 2


5 Things that make you different

In part 1 of this article series, I mentioned how important it is to differentiate if you want to be noticed by those who need your help.

The goal here is to position yourself in the market in a way that makes you stand out from the other professionals.

But I also know that for us heart-centered solopreneurs, not every tactic feels right.

You want people to pay attention to your work…

-…in a way that feels good,

-…it’s aligned with your values, and

-…helps your ideal clients in the best possible way.

In other words, it’s important to show up while being truly YOU.

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