When you do transformational work, your main goal is helping people.
In your practice, as a coach, healer or holistic practitioner of any kind, you support people who want to change their lives.
And you probably think that your work with a person begins when she shows up, when she says “yes” to working with you, and she officially becomes a client.
What if that wasn’t the case?
This is how I see it…
Words can hurt and words can heal.
And because words matter so much, folk stories have taught us exactly that.
Remember the story of Rumpelstiltskin?
Once upon a time, a greedy king asked a peasant girl to spin a bunch of straw into gold or he would kill her. In her desperation, she accepted the help of a weird-looking, little man who would do the magic for her, as long as he could keep her first-born baby.
50 years. We’ve never seen anything like this in 50 years. One has to go back to 1971 to find any records of a snowfall like this one. And still, it didn’t create half of the chaos this one has.
So I’m stuck at home again.
For almost 48 hours, one of the biggest blizzards in history hit Central Spain: leaving not just the city of Madrid but the whole state, with a 2-feet, crispy cold layer of snow. And paralyzed it completely for days.
This article is a bit of a rant.
I’ve been ruminating about this topic for weeks, and I have to admit I’m a bit hesitant about sharing it with you.
Yes, I know.
I’m all about authenticity and telling things as they are, but the current situation is pushing my buttons so much…
…that I’m even rethinking the nature of my work.
There is a lot of buzz about using stories in marketing.
Find your story, share your story and Voila! …
…people will pay attention to you.
But is that true?
What I know to be true is that we all love a good story.
And it’s also true that people won’t care about you -or your story- until they know you care about them.
Don’t you agree with this?
Let me prove it to you: