Category Archives: Ethical Copywriting

Copywriting tips: How to write copy with integrity and authenticity

Can we write copy with integrity and authenticity?

Words can hurt and words can heal.
And because words matter so much, folk stories have taught us exactly that.

Remember the story of Rumpelstiltskin?

Once upon a time, a greedy king asked a peasant girl to spin a bunch of straw into gold or he would kill her. In her desperation, she accepted the help of a weird-looking, little man who would do the magic for her, as long as he could keep her first-born baby.

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The Dark Side of Marketing (a personal rant)

The Dark Side of Marketing

This article is a bit of a rant. 

I’ve been ruminating about this topic for weeks, and I have to admit I’m a bit hesitant about sharing it with you.

Yes, I know. 

I’m all about authenticity and telling things as they are, but the current situation is pushing my buttons so much… 

…that I’m even rethinking the nature of my work. 

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On using stories to get people’s attention (ethically)

On using stories to get people’s attention

There is a lot of buzz about using stories in marketing.
Find your story, share your story and Voila! …

…people will pay attention to you.

But is that true?

What I know to be true is that we all love a good story.
And it’s also true that people won’t care about you -or your story- until they know you care about them.

Don’t you agree with this?
Let me prove it to you:

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