I’m sure you’ve noticed it, too. We’re exposed to so much information that we pay less and less attention to any of it.
Our brains, in order to cope with this information overload, have learned to shut down and filter everything that is irrelevant to us.
So almost everything is ignored.
The same is true for your clients, by the way. They scroll through their feeds, ignoring most of what they see and hear.
And that’s a huge problem for those of us in business, because…