When you do transformational work, your main goal is helping people.
In your practice, as a coach, healer or holistic practitioner of any kind, you support people who want to change their lives.
And you probably think that your work with a person begins when she shows up, when she says “yes” to working with you, and she officially becomes a client.
What if that wasn’t the case?
This is how I see it…
I don’t know about you, but I tend to have lots of course ideas.
In fact, many more than I have the time -or the energy- for.
It’s great, don’t get me wrong. It makes running a business much more juicy and fun. It’s pure creativity at its best. But it also has a downside: It’s really difficult to choose which idea to act upon. Agree?
Imagine for a minute that you’re at a neighbors’ barbecue and have to introduce yourself to a group of total strangers.
Say you’re a surgeon. Say you’re a lawyer. Or -like me years ago- say you’re an architect.
People understand that.
They will picture you in a green gown, surgeon knife in hand, ready to do your thing. Or they’ll picture you in court talking to the jury, defending a case. Or they’ll imagine you sketching a house on a drawing board full of rolled blueprints.
People get that. It’s easy. They’ve already seen it.
But tell them you’re a coach and notice the confusion in their eyes. I never got the blank stare when I introduced myself as an architect. But…
Words can hurt and words can heal.
And because words matter so much, folk stories have taught us exactly that.
Remember the story of Rumpelstiltskin?
Once upon a time, a greedy king asked a peasant girl to spin a bunch of straw into gold or he would kill her. In her desperation, she accepted the help of a weird-looking, little man who would do the magic for her, as long as he could keep her first-born baby.
50 years. We’ve never seen anything like this in 50 years. One has to go back to 1971 to find any records of a snowfall like this one. And still, it didn’t create half of the chaos this one has.
So I’m stuck at home again.
For almost 48 hours, one of the biggest blizzards in history hit Central Spain: leaving not just the city of Madrid but the whole state, with a 2-feet, crispy cold layer of snow. And paralyzed it completely for days.
2020 is finally gone.
Au revoir. Auf Wierdersehen. Adiós.
I’m well aware that 2021 can be to 2020 what Rogue One was to the Star Wars Saga: one of the most expensive films ever made, and profoundly disappointing nevertheless.
But what if it were more like baby Yoda in The Mandalorians? So cuddly that I can’t stop smiling every time I see him?
Most probably, 2021 will bring a bit of both.
So the question is, what can we do to make the most out of it?
Let me ask you something.
Are your content creation efforts paying off?
If you think the name of the “content creation” game is just to build an audience (or a chore you have to put up with)…
…I have good news for you.
Because building your audience is not all you get from your hard content creation work.
You get something much more valuable.
Before the pandemic made us change all of our habits, I used to meet with my friends in a nice cafe -one of the few places where I could find gluten-free cakes.
I remember one day. Me, taking a sip of my green tea, and her sharing some story about her son, when suddenly I stopped hearing her voice in mid-sentence.
How willing are people to hear your message? The way you communicate will influence your relationship with others and how open they are to listen to you.
In this interview with Nati Beltrán, a Non -Violent Communication expert, you’ll learn:
*What NVC is and why now is more necessary than ever.
*How we might be using “aggressive” language without even being aware of it.
*3 Tips you can start implementing right now to improve all your business (and personal) communications…
(If you prefer to read, I’ve gathered the main takeaways here:)
There is a lot of buzz about using stories in marketing.
Find your story, share your story and Voila! …
…people will pay attention to you.
But is that true?
What I know to be true is that we all love a good story.
And it’s also true that people won’t care about you -or your story- until they know you care about them.
Don’t you agree with this?
Let me prove it to you: