Category Archives: Your message

Be known as an expert by niching down (on a topic you love)

Be known as an expert by niching down (on a topic you love)

When you have lots of interests, It seems impossible to focus on just one thing. Multi-passionate people are in a never-ending quest for growth and learning.

We are very curious -yep, that’s also me- so we keep adding more and more techniques to our toolbox, right?

So when we finally take our business seriously,  like in “ -Hey, Now I really need to make money with this”, one of the first pieces of advice we encounter is to niche down. 

And it sounds sooooo restrictive!

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Why we need to communicate from our values (and how to do it)

Why we need to communicate from our values

At the time of writing this article (August 2019), more than four million one hundred and forty-seven blog posts are being published today, according to worldometers.

That can be a good thing.

It means you literally have information about every topic under the sun at your fingertips.

But as it’s always the case, this saturation of information also has a shadow side:

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The 4 healing qualities of your message

The four Healing qualities of your message
The four Healing qualities of your message

You do transformational work.

As a coach, consultant or holistic practitioner, you guide people through a process that takes them from where they are right now to where they want to be.

And by helping people, you are fulfilling your purpose.

But you’ve probably led to believe that your work with people begins when a client shows up, when they say “yes” to working with you.

That’s not how I see it. 

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Branding 101: What do you want to be known for?

Branding-101-What-do-you-want-to-be-known-for
Branding: 101 What do you want to be known for?

Have you ever had all friends recommending you the same book?

“Oh, you should read this book. It’s about building a cathedral”. -my brother told me.

A few days later while having coffee with a friend, she said: “I was reading this book and you kept coming to mind. You need to read it!”.

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Your message: 3 Brain-based facts that will help you craft a more memorable message

3 Brain based facts that will help you craft a more memorable message
3 Brain based facts that will help you craft a more memorable message

We carry within us the wisdom gathered by our ancestors. From the very beginning of our species, two million years ago, all the lessons on how to survive and thrive go stored in us.

It’s fascinating to discover we still carry that information in our DNA and our brain…

But what’s more interesting to me is Continue reading

Brand Alignment: How to add depth and meaning to your brand

I’m sure you’ve noticed it, too. We’re exposed to so much information that we pay less and less attention to any of it.

Our brains, in order to cope with this information overload, have learned to shut down and filter everything that is irrelevant to us.

So almost everything is ignored.

The same is true for your clients, by the way. They scroll through their feeds, ignoring most of what they see and hear.

And that’s a huge problem for those of us in business, because…

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