Category Archives: Your message

Branding 101: What do you want to be known for?

What do you want to be known for?

Have you ever had all friends recommending you the same book?

“Oh, you should read this book. It’s about building a cathedral”. -my brother told me.

A few days later while having coffee with a friend, she said: “I was reading this book and you kept coming to mind. You need to read it!”.

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Your message: 3 Brain-based facts that will help you craft a more memorable message

We carry within us the wisdom gathered by our ancestors. From the very beginning of our species, two million years ago, all the lessons on how to survive and thrive go stored in us.

It’s fascinating to discover we still carry that information in our DNA and our brain…

But what’s more interesting to me is Continue reading