Category Archives: Clarify Your Message

What a snowstorm taught me about the power of storytelling (for a business)

Storytelling lessons from a Snow Storm

50 years. We’ve never seen anything like this in 50 years. One has to go back to 1971 to find any records of a snowfall like this one. And still, it didn’t create half of the chaos this one has.

So I’m stuck at home again.

For almost 48 hours, one of the biggest blizzards in history hit Central Spain: leaving not just the city of Madrid but the whole state, with a 2-feet, crispy cold layer of snow. And paralyzed it completely for days.

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Brand Archetypes: How I re-align my business with my values

How I re-align my business with my values

2020 is finally gone. 
Au revoir. Auf Wierdersehen. Adiós.

I’m well aware that 2021 can be to 2020 what Rogue One was to the Star Wars Saga: one of the most expensive films ever made, and profoundly disappointing nevertheless.

But what if it were more like baby Yoda in The Mandalorians? So cuddly that I can’t stop smiling every time I see him?

Most probably, 2021 will bring a bit of both.

So the question is, what can we do to make the most out of it?

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Content creation: How to get better results with every piece of content you create

How to get better results from your content creation efforts

Let me ask you something.
Are your content creation efforts paying off? 

If you think the name of the “content creation” game is just to build an audience (or a chore you have to put up with)… 
…I have good news for you. 

Because building your audience is not all you get from your hard content creation work. 

You get something much more valuable. 

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Do you need to re-write your message? (Getting noticed in difficult times)

Do you need to re-write your message? (Getting noticed in difficult times)

Before the pandemic made us change all of our habits, I used to meet with my friends in a nice cafe -one of the few places where I could find gluten-free cakes. 

I remember one day. Me, taking a sip of my green tea, and her sharing some story about her son, when suddenly I stopped hearing her voice in mid-sentence.

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How to make your business message more compassionate (with NVC)

Nati Beltrán on Non-Violent Communication

How willing are people to hear your message? The way you communicate will influence your relationship with others and how open they are to listen to you.

In this interview with Nati Beltrán, a Non -Violent Communication expert, you’ll learn:

*What NVC is and why now is more necessary than ever.
*How we might be using “aggressive” language without even being aware of it.
*3 Tips you can start implementing right now to improve all your business (and personal) communications…

(If you prefer to read, I’ve gathered the main takeaways here:)

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On using stories to get people’s attention (ethically)

On using stories to get people’s attention

There is a lot of buzz about using stories in marketing.
Find your story, share your story and Voila! …

…people will pay attention to you.

But is that true?

What I know to be true is that we all love a good story.
And it’s also true that people won’t care about you -or your story- until they know you care about them.

Don’t you agree with this?
Let me prove it to you:

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Messaging 101: How solid is your business message?

(If you prefer to read, there is below a transcript slightly edited for you to read. Enjoy!)

How solid is your business message?
Is it solid enough to sustain you and sustain your clients long-term?

Because if not, then nobody will be able to understand what it is that you do. 

People won’t come asking for your help if you don’t have that bedrock, that great foundation of a clear marketing message in your business.

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How to feel good when selling your services (what I learned from an 8-year-old)

How to feel good when selling your services (what I learned from 8-year-old)

Strolling along the aisles of my local mall I overheard a child saying:

-Mom, you want to buy me this.
-No. I don’t -was her answer.
-Yes. You do- the child replied back.

I took a quick glance at my right side and saw an eight-year-old or so carrying a bag of chocolate cookies in his arms.

I smiled both at his naivete and his persistence because I have to admit…

… I could relate so much with his frustration!
We are in the business of change, but…

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Branding Q&A: Should you mention your modality when you talk about your work?

If you prefer to read, this is the transcript roughly edited for better reading experience.

Hi, Charo here.
Today I want to share with you something that I’m noticing, and it’s so common among coaches, holistic practitioners, and healers of any kind.

And it’s this:
When we talk about our work, we tend to talk about our modality a lot.
In fact, too much and too soon.

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Can we write copy with integrity and authenticity?

Can we write copy with integrity and authenticity?

Words can hurt and words can heal.
And because words matter, many folk stories taught us exactly that.

Remember the story of Rumpelstiltskin?

Once upon a time, a greedy king asked a peasant girl to spin a bunch of straw into gold or he would kill her.

In her desperation, she accepted the help of a weird-looking, little man who would do the magic for her as long as she would give him her first-born baby.

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