Category Archives: Clarify your message

Do you need to re-write your message? (Getting noticed in difficult times)

Do you need to re-write your message? (Getting noticed in difficult times)

Before the pandemic made us change all of our habits, I used to meet with my friends in a nice cafe -one of the few places where I could find gluten-free cakes. 

I remember one day. Me, taking a sip of my green tea, and her sharing some story about her son, when suddenly I stopped hearing her voice in mid-sentence.

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On using stories to get people’s attention (ethically)

On using stories to get people’s attention

There is a lot of buzz about using stories in marketing.
Find your story, share your story and Voila! …

…people will pay attention to you.

But is that true?

What I know to be true is that we all love a good story.
And it’s also true that people won’t care about you -or your story- until they know you care about them.

Don’t you agree with this?
Let me prove it to you:

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Messaging 101: How solid is your business message?

(If you prefer to read, there is below a transcript slightly edited for you to read. Enjoy!)

How solid is your business message?
Is it solid enough to sustain you and sustain your clients long-term?

Because if not, then nobody will be able to understand what it is that you do. 

People won’t come asking for your help if you don’t have that bedrock, that great foundation of a clear marketing message in your business.

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How to feel good when selling your services (what I learned from an 8-year-old)

How to feel good when selling your services (what I learned from 8-year-old)

Strolling along the aisles of my local mall I overheard a child saying:

-Mom, you want to buy me this.
-No. I don’t -was her answer.
-Yes. You do- the child replied back.

I took a quick glance at my right side and saw an eight-year-old or so carrying a bag of chocolate cookies in his arms.

I smiled both at his naivete and his persistence because I have to admit…

… I could relate so much with his frustration!
We are in the business of change, but…

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Honoring the archetype of new beginnings in your business

Honoring the archetype of new beginnings in your business

Every spiritual tradition has its own way of acknowledging the return of the light.

When days start to grow longer after the darkest time, we are connected to the archetype of New Beginnings.

Fresh energies are available to us, with new hopes for what is yet to come.

And because all those symbols are active in your psyche, even if you are not aware of them, it’s a great time to shine a light on how you do things in your business.

Personally, I like to refresh my message, review my strategies and reconnect with my inspiration.

If you haven’t done it yet, I invite you to engage in a similar type of process.

This is how I do it.

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Branding Q&A: Should you mention your modality when you talk about your work?

If you prefer to read, this is the transcript roughly edited for better reading experience.

Hi, Charo here.
Today I want to share with you something that I’m noticing, and it’s so common among coaches, holistic practitioners, and healers of any kind.

And it’s this:
When we talk about our work, we tend to talk about our modality a lot.
In fact, too much and too soon.

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Can we write copy with integrity and authenticity?

Can we write copy with integrity and authenticity?

Words can hurt and words can heal.
And because words matter, many folk stories taught us exactly that.

Remember the story of Rumpelstiltskin?

Once upon a time, a greedy king asked a peasant girl to spin a bunch of straw into gold or he would kill her.

In her desperation, she accepted the help of a weird-looking, little man who would do the magic for her as long as she would give him her first-born baby.

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Be known as an expert by niching down (on a topic you love)

Be known as an expert by niching down (on a topic you love)

When you have lots of interests, It seems impossible to focus on just one thing. Multi-passionate people are in a never-ending quest for growth and learning.

We are very curious -yep, that’s also me- so we keep adding more and more techniques to our toolbox, right?

So when we finally take our business seriously,  like in “ -Hey, Now I really need to make money with this”, one of the first pieces of advice we encounter is to niche down. 

And it sounds sooooo restrictive!

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The spiritual lesson of choosing your niche

The spiritual lesson of choosing your niche

Are you resisting the idea of choosing a niche? There is a saying: “What you resist, persists” that applies to what most coaches, healers and therapists do when it comes to finding their niche. 

Guess what they are really doing by resisting to find their niche? They are persisting in staying invisible, in not being heard, seen nor found by those who need their help.

Because, what is really a niche? 

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Why we need to communicate from our values (and how to do it)

Why we need to communicate from our values

At the time of writing this article (August 2019), more than four million one hundred and forty-seven blog posts are being published today, according to worldometers.

That can be a good thing.

It means you literally have information about every topic under the sun at your fingertips.

But as it’s always the case, this saturation of information also has a shadow side:

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