Tag Archives: explorer archetype

Brand Archetypes: How I re-align my business with my values

How I re-align my business with my values

2020 is finally gone. 
Au revoir. Auf Wierdersehen. Adiós.

I’m well aware that 2021 can be to 2020 what Rogue One was to the Star Wars Saga: one of the most expensive films ever made, and profoundly disappointing nevertheless.

But what if it were more like baby Yoda in The Mandalorians? So cuddly that I can’t stop smiling every time I see him?

Most probably, 2021 will bring a bit of both.

So the question is, what can we do to make the most out of it?

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The Dark Side of Marketing (a personal rant)

The Dark Side of Marketing

This article is a bit of a rant. 

I’ve been ruminating about this topic for weeks, and I have to admit I’m a bit hesitant about sharing it with you.

Yes, I know. 

I’m all about authenticity and telling things as they are, but the current situation is pushing my buttons so much… 

…that I’m even rethinking the nature of my work. 

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What happens when you outgrow your business?

What happens when you outgrow your business?
What happens when you outgrow your business?

The truth is we are constantly changing. Most of the times that growth is small, so gradual we don’t even notice it.
Other times is more abrupt. We can feel the growing pains both physically and energetically, in our bones as much as in our psyche.

As a child, I used to suffer from tonsillitis a lot. I had to miss school and stay in bed, with high fever,  for a few days. Invariably, every time that happened I would come out of it a bit taller.

It’s something typical of childhood: the “growth spurt”. There was something in the fact of getting ill that allowed us not only to recover but also to physically grow.

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Brand Alignment Q&A: Are my clients exactly like me?

 

After attending one of my Stand Out by Being You workshops, a participant sent me this comment:
“I believe I do my best work with clients who are not at all like me. But when you talked about archetypes in your course, I understood you said that our best clients are those who are like us.”

This article is my answer to the question: Are my clients exactly like me? Continue reading