Brand Alignment: How to add depth and meaning to your brand

I’m sure you’ve noticed it, too. We’re exposed to so much information that we pay less and less attention to any of it.

Our brains, in order to cope with this information overload, have learned to shut down and filter everything that is irrelevant to us.

So almost everything is ignored.

The same is true for your clients, by the way. They scroll through their feeds, ignoring most of what they see and hear.

And that’s a huge problem for those of us in business, because…

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How to clear the fear of standing out

Are you afraid of talking about your work?
Well,… as solopreneurs we don’t have a choice.

We have to put ourselves out there, share our message and spread the word about our work.

And when you do, guess who else is also going to show up with you?
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Know yourself: The number one gift of knowing yourself

As a kid, I used to be the typical Nice Girl: Good grades, homework on time, obedient at home…(and not always happy to be so, let me tell you).

Nevertheless, I was scolded off again and again for just one thing…

…I was too chatty at school!

My teachers would catch me talking to my best friend, instead of paying attention to what the teacher was saying.

Most of the times though, I was just Continue reading

5 Things that make you different (so you can stand out) -part 2

In part 1 of this article series, I mentioned how important it is to differentiate if you want to be noticed by those who need your help.

The goal here is to position yourself in the market in a way that makes you stand out from the other professionals.

But I also know that for us heart-centered solopreneurs, not every tactic feels right.

You want people to pay attention to your work…

-…in a way that feels good,

-…it’s aligned with your values, and

-…helps your ideal clients in the best possible way.

In other words, it’s important to show up while being truly YOU.

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Brand Alignment Q&A: Are my clients exactly like me?

 

After attending one of my Stand Out by Being You workshops, a participant sent me this comment:
“I believe I do my best work with clients who are not at all like me. But when you talked about archetypes in your course, I understood you said that our best clients are those who are like us.”

This article is my answer to the question: Are my clients exactly like me? Continue reading

Stand Out Tips: How to create content that gets noticed by your ideal clients

When I was a little child I loved collecting things: I had my pocket calendars’ collection, my stickers’ collection, my stamps’ collection, not to speak of all the stones I would pick up whenever I when hiking.

But my favorite collection of all was the animal cards.

And it wasn’t because of the beautiful colors and pictures, but because I got to exchange them with my friends at school.

A hypnotic humming sound on the background would always Continue reading

My best advice for building a fulfilling business (skills vs talents vs strengths)

If I had to give you my best advice to help you build a fulfilling business it would be this:
“Get to know yourself …and choose the business path that fits who you really are.”

But, when I say “the business path that fits who you really are”, I’m not suggesting you a focus on using your current skills, because…

It’s not your skills what counts when you want to create a fulfilling path.
Instead, you need to search for something else…

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Your Ideal Client: Where can you find your ideal clients?

When you are in business, (and you are the minute you start charging for your coaching, consulting or healing), you need to know who your ideal clients are.

As I shared in my article: Understand who your ideal clients are, a lot of your business success depends on you figuring that out.

So many decisions are based on who your clients are, from the type of content you’ll create, the topics you’ll cover, to the problems you’ll solve with your services. Because all is tied to who your ideal clients are, the sooner you figure out who you love to work with, the better.

You might need a bit of experience working with people before you can identify commonalities between them, but you can also use Continue reading

Your Ideal Clients: A Neuroscience tip to connect authentically with your clients

Our minds are incredible problem-solving devices. From the million of things going on around us, they only pay attention to those that are relevant to us at the moment.

Have you ever bought a new car, only to see if everywhere afterwards? Or your best friend shares with you she’s pregnant and all of a sudden you notice every future mum wherever you go?

This happens due to what neuroscientists call the Continue reading