How to understand who your ideal clients are (with the help of archetypes)

How to understand who your ideal clients are

The purpose of your business is to help people solve a certain problem. 
We agree on that, right?

The next thing you need to be crystal clear about is who you want to help. 

And you want to find it out as soon as possible, because…

  • How will you know where they gather?
  • How will you know what topics to write about that are of interest to them?
  • How will you know where to share your content?

Without knowing who you serve, trying to connect with them is all guesswork!

Continue reading

Intuition in Business: How I use dreams to guide me on my business

How I use dreams to guide me on my business

Dreams can be a source of guidance, both in life and in business.

I’ve always been curious about dreams. Partly because I’ve had them since I can remember, and partly because dreams helped me cope with a difficult time in my teenage years.

Since then I’ve discovered that dreams come from a deep source of wisdom within us Jung called the Self, an aspect of ourselves that wants the best for us, and is constantly encouraging us to become all that we can be.

Interestingly enough, dreams can also help us in business.

Continue reading

Are you an Introvert or an Extravert?

I was in a coaching session the other day and found myself explaining the differences between introverts and extraverts.

How can you know for sure if you are an introvert or an extravert?

Yes, it’s true. There are those online tests everywhere, but most aren’t accurate and really don’t know what they are doing.

They are more confusing than helpful, honestly…

Continue reading

Be known as an expert by niching down (on a topic you love)

Be known as an expert by niching down (on a topic you love)

When you have lots of interests, It seems impossible to focus on just one thing. Multi-passionate people are in a never-ending quest for growth and learning.

We are very curious -yep, that’s also me- so we keep adding more and more techniques to our toolbox, right?

So when we finally take our business seriously,  like in “ -Hey, Now I really need to make money with this”, one of the first pieces of advice we encounter is to niche down. 

And it sounds sooooo restrictive!

Continue reading

On running your business when life gets in the way

On running your business when life gets in the way

Having your own business is an exciting adventure: You’re following your schedule, you are posting your content, you’ll soon run a promotion for a workshop … and then,  something happens. Life gets in the way.

Because life is unpredictable.
And has the bad habit of not following our plans. 

So from time to time, all of us will have to keep up with our business while navigating the rough waters of life. 

Your goal?

Continue reading

The spiritual lesson of choosing your niche

The spiritual lesson of choosing your niche

Are you resisting the idea of choosing a niche? There is a saying: “What you resist, persists” that applies to what most coaches, healers and therapists do when it comes to finding their niche. 

Guess what they are really doing by resisting to find their niche? They are persisting in staying invisible, in not being heard, seen nor found by those who need their help.

Because, what is really a niche? 

Continue reading

Too many business ideas? (How to choose)

Too many business ideas? (How to choose)

I don’t know you personally, but if you are in any way like me, you tend to have a lot of ideas.

More than you can act upon.

Right now, on top of my branding & business reinvention coaching, I’d love to start a personal growth blog with a Jungian perspective. I want to run a Dreamwork group for conscious solopreneurs. And I’m also tempted to start an English conversation club for Spanish speaking entrepreneurs here in Madrid.

All those ideas sound inspiring to me. 

But honestly?

Continue reading

How to make wiser business decisions (true to who you are)

How to make wiser business decisions

Not everyone makes decisions in the same manner. Carl Jung, the swiss psychologist, noticed people functioned in different ways. 

When faced with a choice, some people make decisions based on the facts, the logic behind the choice. While others will decide according to their personal values and what feels right to them.

These differences are based on how we prefer to use our minds. and it’s connected to our “natural mental wiring”, so to speak.

Continue reading

How to increase the visibility of your business (in a way that feels good)

How to increase the visibility of your biz

What do Harry Potter, H. G. Wells, and your business have in common?

Harry Potter had an invisibility cloak, H. G. Wells wrote a book about an invisible man, and we can feel invisible in our business after creating a ton of content that no one pays attention to.

The reason?

Continue reading