What a snowstorm taught me about the power of storytelling (for a business)

Storytelling lessons from a Snow Storm

50 years. We’ve never seen anything like this in 50 years. One has to go back to 1971 to find any records of a snowfall like this one. And still, it didn’t create half of the chaos this one has.

So I’m stuck at home again.

For almost 48 hours, one of the biggest blizzards in history hit Central Spain: leaving not just the city of Madrid but the whole state, with a 2-feet, crispy cold layer of snow. And paralyzed it completely for days.

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Brand Archetypes: How I re-align my business with my values

How I re-align my business with my values

2020 is finally gone. 
Au revoir. Auf Wierdersehen. Adiós.

I’m well aware that 2021 can be to 2020 what Rogue One was to the Star Wars Saga: one of the most expensive films ever made, and profoundly disappointing nevertheless.

But what if it were more like baby Yoda in The Mandalorians? So cuddly that I can’t stop smiling every time I see him?

Most probably, 2021 will bring a bit of both.

So the question is, what can we do to make the most out of it?

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The Great Conjunction and how to promote your business online

The Great Conjunction and promoting online business

Unless you’ve been hiding in a cave, you’ve probably heard about the great conjunction and the few other astronomical events that are currently taking place. 

First the solstice, the darkest time of the year in the northern hemisphere. 

And second the Jupiter – Saturn conjunction in which both planets, from the Earth’s perspective, seem to be a single star, the brightest of the winter night sky 

“-But what does all this have to do with me and my business?” – you may ask. 

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Content creation: How to get better results with every piece of content you create

How to get better results from your content creation efforts

Let me ask you something.
Are your content creation efforts paying off? 

If you think the name of the “content creation” game is just to build an audience (or a chore you have to put up with)… 
…I have good news for you. 

Because building your audience is not all you get from your hard content creation work. 

You get something much more valuable. 

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How to make a living when money does not motivate you

How to make a living when money does not motivate you

Money has never been the main reason I do what I do. I would continue building houses if that were the case. 

But the “Do what you love and money will follow” approach totally failed me. 

“Out of sight out of life” would be a much more accurate way to describe my situation for many years. 

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Grow your business with the help of your dreams

Grow your business with the help of your dreams

Running a business involves making decisions. A lot. 

-Will it be good to participate in this giveaway?
-What product should I offer next? 

Most times deciding it’s not easy. Either we lack enough information, lack enough objectivity, or talk ourselves into something …only to regret it later.

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Do you need to re-write your message? (Getting noticed in difficult times)

Do you need to re-write your message? (Getting noticed in difficult times)

Before the pandemic made us change all of our habits, I used to meet with my friends in a nice cafe -one of the few places where I could find gluten-free cakes. 

I remember one day. Me, taking a sip of my green tea, and her sharing some story about her son, when suddenly I stopped hearing her voice in mid-sentence.

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The Dark Side of Marketing (a personal rant)

The Dark Side of Marketing

This article is a bit of a rant. 

I’ve been ruminating about this topic for weeks, and I have to admit I’m a bit hesitant about sharing it with you.

Yes, I know. 

I’m all about authenticity and telling things as they are, but the current situation is pushing my buttons so much… 

…that I’m even rethinking the nature of my work. 

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Uncomfortable charging for your work? Interview with Liesel Teversham

Uncomfortable charging for your services? Liesel Teversham

Do you find it hard to charge for your services?
Do you find it hard to talk about money with your clients? or
Are you uncomfortable receiving money in exchange for your work?

In this interview with Liesel Teversham you’ll learn:

* The 3 principles of why we struggle with money.
* How our sensibility influences our relationship with our clients and charging for money.
* The role of conflict and our way of dealing with it as sensitive people
* Why understanding our strengths is so helpful.
* A tapping sequence to release the fear of charging for our work.

(And in case you prefer to read, here you have the main takeaways from this interview)

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Using dreams for guidance in uncertain times

Using dreams for guidance in uncertain times

How would you like to have a personal mentor, guiding you on your path, warning you about impending dangers, and helping you choose the right projects? 

And what if this mentor was available to you for any issue, without asking for money in return? 

Most people don’t know it, but we all have access to this type of help.

Call it intuition, your Higher Self, or a deeper intelligence…

the thing is we all have it. And receiving its wisdom is just a matter of learning how to communicate with it. 

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