Words can hurt and words can heal.
And because words matter so much, folk stories have taught us exactly that.
Remember the story of Rumpelstiltskin?
Once upon a time, a greedy king asked a peasant girl to spin a bunch of straw into gold or he would kill her. In her desperation, she accepted the help of a weird-looking, little man who would do the magic for her, as long as he could keep her first-born baby.
2020 is finally gone.
Au revoir. Auf Wierdersehen. Adiós.
I’m well aware that 2021 can be to 2020 what Rogue One was to the Star Wars Saga: one of the most expensive films ever made, and profoundly disappointing nevertheless.
But what if it were more like baby Yoda in The Mandalorians? So cuddly that I can’t stop smiling every time I see him?
Most probably, 2021 will bring a bit of both.
So the question is, what can we do to make the most out of it?
Unless you’ve been hiding in a cave, you’ve probably heard about the great conjunction and the few other astronomical events that are currently taking place.
First the solstice, the darkest time of the year in the northern hemisphere.
And second the Jupiter – Saturn conjunction in which both planets, from the Earth’s perspective, seem to be a single star, the brightest of the winter night sky
“-But what does all this have to do with me and my business?” – you may ask.
There is a lot of buzz about using stories in marketing.
Find your story, share your story and Voila! …
…people will pay attention to you.
But is that true?
What I know to be true is that we all love a good story.
And it’s also true that people won’t care about you -or your story- until they know you care about them.
Don’t you agree with this?
Let me prove it to you:
Recently, Gema Ramirez from the Conscious Academy interviewed me for her Connecting with Heart-Centered Leaders series.
The topic?
We talked about solopreneurs and conscious leadership, about self discovery tools, leadership styles, strengths and weakness in how we show up in the world…
…and so much more!
We had a great time!
The purpose of your business is to help people solve a certain problem.
We agree on that, right?
The next thing you need to be crystal clear about is who you want to help.
And you want to find it out as soon as possible, because…
Without knowing who you serve, trying to connect with them is all guesswork!
I don’t know if more than ever before, but this world needs healing.
So if you do some kind of transformational work, know that your help is necessary.
Now.
We are undergoing a huge transformation, as societies and as people.
For a long time, as much as I disliked the word “competition” and had tried to shift my mindset about it, I couldn’t shake the tightness in the pit of my stomach at the thought of it.
I had just launched my website in English, and I felt like a tiny particle of dust in a vast universe.
–Why would anyone choose to work with me? -I wondered.
I knew it was Continue reading
After attending one of my Stand Out by Being You workshops, a participant sent me this comment:
“I believe I do my best work with clients who are not at all like me. But when you talked about archetypes in your course, I understood you said that our best clients are those who are like us.”
This article is my answer to the question: Are my clients exactly like me? Continue reading
The only way to stand out in today’s world is to be different from all other professionals out there who do what you do.
The market is so crowded that your ideal clients won’t even notice you unless you position yourself under a different light.
They won’t pay attention to your content.
Yes, that very same content you put so much time and effort to create when you’d rather be helping people. Continue reading