Category Archives: Archetypes

What makes you (and your work) unique?

What makes you (and your work) and unique?

For a long time, as much as I disliked the word “competition” and had tried to shift my mindset about it, I couldn’t shake the tightness in the pit of my stomach at the thought of it.

I had just launched my website in English, and I felt like a tiny particle of dust in a vast universe.

Why would anyone choose to work with me? -I wondered. 

I knew it was Continue reading

Brand Alignment Q&A: Are my clients exactly like me?

 

After attending one of my Stand Out by Being You workshops, a participant sent me this comment:
“I believe I do my best work with clients who are not at all like me. But when you talked about archetypes in your course, I understood you said that our best clients are those who are like us.”

This article is my answer to the question: Are my clients exactly like me? Continue reading

Stand out: 5 things that make you stand out and be different from other professionals

5 Things that make you stand out and be different

The only way to stand out in today’s world is to be different from all other professionals out there who do what you do.

The market is so crowded that your ideal clients won’t even notice you unless you position yourself under a different light.

They won’t pay attention to your content.
Yes, that very same content you put so much time and effort to create when you’d rather be helping people. Continue reading

Your Ideal Client: Where can you find your ideal clients?

When you are in business, (and you are the minute you start charging for your coaching, consulting or healing), you need to know who your ideal clients are.

As I shared in my article: Understand who your ideal clients are, a lot of your business success depends on you figuring that out.

So many decisions are based on who your clients are, from the type of content you’ll create, the topics you’ll cover, to the problems you’ll solve with your services. Because all is tied to who your ideal clients are, the sooner you figure out who you love to work with, the better.

You might need a bit of experience working with people before you can identify commonalities between them, but you can also use Continue reading

Your Ideal clients: Understand who your ideal clients are

Figuring out who your ideal clients are: what their biggest challenges, dreams, needs and wants are, is one of the most difficult things you will ever do in your business.
It’s difficult, but it’s also a key factor in business success.

You need to be clear enough about who you help as soon as possible, because you won’t be able to attract clients to your practice if you don’t. Period.

  • How will you know where they gather?
  • How will you know what topics to write about that are of interest to them?
  • How will you know where to share you content?

Without knowing who you serve, trying to connect with them is very hard because… Continue reading

Stand out: How to create a conscious connection with your ideal clients

In this day and age when everything goes so fast, we’ve lost the capacity for attention.

Our emails are flooded, our Facebook feeds are non-stop, and not to mention the webinars we want to attend. Who has the time -and attention- for all that?

The same is going on for your potential clients.

If you are in any way like me, you built a business to Continue reading

Career Personality Test: The best personality tests for career happiness

best personality testsYou’ll never be happy in a career that is misaligned with your values or doesn’t allow you to play to your strengths. Period.

And so, many of us ended up at the wrong career because we lacked enough clarity about who we are and what’s important to us. Because, to put it simply, knowing who you are is an essential requirement for career happiness. Continue reading