The Great Conjunction and promoting online business
Unless you’ve been hiding in a cave, you’ve probably heard about the great conjunction and the few other astronomical events that are currently taking place.
First the solstice, the darkest time of the year in the northern hemisphere.
And second the Jupiter – Saturn conjunction in which both planets, from the Earth’s perspective, seem to be a single star, the brightest of the winter night sky
” – you may ask. “-But what does all this have to do with me and my business?
What type of Conscious Leader are you?
Recently, Gema Ramirez from the Conscious Academy interviewed me for her Connecting with Heart-Centered Leaders series.
The topic? We talked about solopreneurs and conscious leadership, about self discovery tools, leadership styles, strengths and weakness in how we show up in the world… …and so much more! We had a great time!
How to understand who your ideal clients are
The purpose of your business is to help people solve a certain problem. We agree on that, right?
The next thing you need to be crystal clear about is who you want to help.
And you want to find it out as soon as possible, because…
How will you know where they gather? How will you know what topics to write about that are of interest to them? How will you know where to share your content?
Without knowing who you serve, trying to connect with them is all guesswork!
A heart-centered way to stand out in your field (a Jungian perspective)
I don’t know if more than ever before, but this world needs healing.
So if you do some kind of transformational work, know that your help is necessary.
We are undergoing a huge transformation, as societies and as people.
What makes you (and your work) and unique?
For a long time, as much as I disliked the word “competition” and had tried to shift my mindset about it, I couldn’t shake the tightness in the pit of my stomach at the thought of it.
I had just launched my website in English, and I felt like a tiny particle of dust in a vast universe.
Why would anyone choose to work with me? -I wondered.
I knew it was
After attending one of my Stand Out by Being You workshops, a participant sent me this comment: “I believe I do my best work with clients who are not at all like me. But when you talked about archetypes in your course, I understood you said that our best clients are those who are like us.”
This article is my answer to the question: Are my clients exactly like me?