The purpose of your business is to help people solve a certain problem.
We agree on that, right?
The next thing you need to be crystal clear about is who you want to help.
And you want to find it out as soon as possible, because…
- How will you know where they gather?
- How will you know what topics to write about that are of interest to them?
- How will you know where to share your content?
Without knowing who you serve, trying to connect with them is all guesswork!