The truth is we are constantly changing. Most of the times that growth is small, so gradual we don’t even notice it. Other times is more abrupt. We can feel the growing pains both physically and energetically, in our bones as much as in our psyche.
As a child, I used to suffer from tonsillitis a lot. I had to miss school and stay in bed, with high fever, for a few days. Invariably, every time that happened I would come out of it a bit taller.
It’s something typical of childhood: the “growth spurt”. There was something in the fact of getting ill that allowed us not only to recover but also to physically grow.
Figuring out who your ideal clients are: what their biggest challenges, dreams, needs and wants are, is one of the most difficult things you will ever do in your business.
It’s difficult, but it’s also a key factor in business success.
You need to be clear enough about who you help as soon as possible, because you won’t be able to attract clients to your practice if you don’t. Period.
How will you know where they gather?
How will you know what topics to write about that are of interest to them?
How will you know where to share you content?
Without knowing who you serve, trying to connect with them is very hard because… Continue reading →