Not everyone makes decisions in the same manner. Carl Jung, the swiss psychologist, noticed people functioned in different ways.
When faced with a choice, some people make decisions based on the facts, the logic behind the choice. While others will decide according to their personal values and what feels right to them.
These differences are based on how we prefer to use our minds. and it’s connected to our “natural mental wiring”, so to speak.
What do Harry Potter, H. G. Wells, and your business have in common?
Harry Potter had an invisibility cloak, H. G. Wells wrote a book about an invisible man, and we can feel invisible in our business after creating a ton of content that no one pays attention to.
There are some weird questions that branding professionals make.
Questions that might seem useless -or even a bit nuts- until you get the gist of what they are trying to unveil.
Don’t try to answer them from your logical brain. They are designed to connect with a deeper, primordial part of yourself. We could even say that they are trying to speak to your soul.