How to increase the visibility of your biz
What do Harry Potter, H. G. Wells, and your business have in common?
Harry Potter had an invisibility cloak, H. G. Wells wrote a book about an invisible man, and we can feel invisible in our business after creating a ton of content that no one pays attention to.
A heart-centered way to stand out in your field (a Jungian perspective)
I don’t know if more than ever before, but this world needs healing.
So if you do some kind of transformational work, know that your help is necessary.
We are undergoing a huge transformation, as societies and as people.
What makes you (and your work) and unique?
For a long time, as much as I disliked the word “competition” and had tried to shift my mindset about it, I couldn’t shake the tightness in the pit of my stomach at the thought of it.
I had just launched my website in English, and I felt like a tiny particle of dust in a vast universe.
Why would anyone choose to work with me? -I wondered.
I knew it was
Is it possible NOT to live your purpose?
I’m tired of the guilt-based approaches that many experts are using on the idea of “living your purpose”, don’t you?
Instead of helping us live more meaningful, inspired, and satisfying lives, expressing our purpose has almost become a chore:
Another task to add to our already full to-do-list, another reason to feel like a failure, and think that we are falling behind because honestly,…
What is a signature system? (And why should you care?)
I can only say good things about having your own proprietary process , or signature solution as I like to call it.
It changed my life.
I created my first signature process (my F.A.C.I.L. Career Change system) back in 2009 while attending “Purposeful Branding Secrets” with Marcia Bench. It was my very first encounter with the idea of a signature system.
And it made such a difference!
But what is exactly a signature system? And more importantly, why should you care?
Branding 101: Which flavor would your brand be?
There are some weird questions that branding professionals make. Questions that might seem useless -or even a bit nuts- until you get the gist of what they are trying to unveil.
Don’t try to answer them from your logical brain. They are designed to connect with a deeper, primordial part of yourself. We could even say that they are trying to speak to your soul.