Author Archives: Charo Pinilla

How to increase the visibility of your business (in a way that feels good)

How to increase the visibility of your biz

What do Harry Potter, H. G. Wells, and your business have in common?

Harry Potter had an invisibility cloak, H. G. Wells wrote a book about an invisible man, and we can feel invisible in our business after creating a ton of content that no one pays attention to.

The reason?

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A heart-centered way to stand out in your field (a Jungian perspective)

A heart-centered way to stand out in your field (a Jungian perspective)

I don’t know if more than ever before, but this world needs healing.

So if you do some kind of transformational work, know that your help is necessary.

Now. 

We are undergoing a huge transformation, as societies and as people.

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Why we need to communicate from our values (and how to do it)

Why we need to communicate from our values

At the time of writing this article (August 2019), more than four million one hundred and forty-seven blog posts are being published today, according to worldometers.

That can be a good thing.

It means you literally have information about every topic under the sun at your fingertips.

But as it’s always the case, this saturation of information also has a shadow side:

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The 4 healing qualities of your message

The four Healing qualities of your message
The four Healing qualities of your message

You do transformational work.

As a coach, consultant or holistic practitioner, you guide people through a process that takes them from where they are right now to where they want to be.

And by helping people, you are fulfilling your purpose.

But you’ve probably led to believe that your work with people begins when a client shows up, when they say “yes” to working with you.

That’s not how I see it. 

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What makes you (and your work) unique?

What makes you (and your work) and unique?

For a long time, as much as I disliked the word “competition” and had tried to shift my mindset about it, I couldn’t shake the tightness in the pit of my stomach at the thought of it.

I had just launched my website in English, and I felt like a tiny particle of dust in a vast universe.

Why would anyone choose to work with me? -I wondered. 

I knew it was Continue reading

Is it possible NOT to live your purpose?

Is it possible NOT to live your purpose?

I’m tired of the guilt-based approaches that many experts are using on the idea of “living your purpose”, don’t you?

 Instead of helping us live more meaningful, inspired, and satisfying lives, expressing our purpose has almost become a chore:

 Another task to add to our already full to-do-list, another reason to feel like a failure, and think that we are falling behind because honestly,…

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Branding 101: What do you want to be known for?

Branding-101-What-do-you-want-to-be-known-for
Branding: 101 What do you want to be known for?

Have you ever had all friends recommending you the same book?

“Oh, you should read this book. It’s about building a cathedral”. -my brother told me.

A few days later while having coffee with a friend, she said: “I was reading this book and you kept coming to mind. You need to read it!”.

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What is a signature system? (And why should you care?)

What is a signature system? (And why should you care?)
What is a signature system? (And why should you care?)

I can only say good things about having your own proprietary process, or signature solution as I like to call it.

It changed my life.

I created my first signature process (my F.A.C.I.L. Career Change system) back in 2009 while attending “Purposeful Branding Secrets” with Marcia Bench. It was my very first encounter with the idea of a signature system.

And it made such a difference!

But what is exactly a signature system? And more importantly, why should you care?

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Branding 101: Which flavor would your brand be?

Branding 101: Which flavor would your brand be?

There are some weird questions that branding professionals make.
Questions that might seem useless -or even a bit nuts- until you get the gist of what they are trying to unveil.

Don’t try to answer them from your logical brain. They are designed to connect with a deeper, primordial part of yourself. We could even say that they are trying to speak to your soul.

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