Author Archives: Charo Pinilla

Honoring the archetype of new beginnings in your business

Honoring the archetype of new beginnings in your business

Every spiritual tradition has its own way of acknowledging the return of the light.

When days start to grow longer after the darkest time, we are connected to the archetype of New Beginnings.

Fresh energies are available to us, with new hopes for what is yet to come.

And because all those symbols are active in your psyche, even if you are not aware of them, it’s a great time to shine a light on how you do things in your business.

Personally, I like to refresh my message, review my strategies and reconnect with my inspiration.

If you haven’t done it yet, I invite you to engage in a similar type of process.

This is how I do it.

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Branding Q&A: Should you mention your modality when you talk about your work?

If you prefer to read, this is the transcript roughly edited for better reading experience.

Hi, Charo here.
Today I want to share with you something that I’m noticing, and it’s so common among coaches, holistic practitioners, and healers of any kind.

And it’s this:
When we talk about our work, we tend to talk about our modality a lot.
In fact, too much and too soon.

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Can we write copy with integrity and authenticity?

Can we write copy with integrity and authenticity?

Words can hurt and words can heal.
And because words matter, many folk stories taught us exactly that.

Remember the story of Rumpelstiltskin?

Once upon a time, a greedy king asked a peasant girl to spin a bunch of straw into gold or he would kill her.

In her desperation, she accepted the help of a weird-looking, little man who would do the magic for her as long as she would give him her first-born baby.

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How to understand who your ideal clients are (with the help of archetypes)

How to understand who your ideal clients are

The purpose of your business is to help people solve a certain problem. 
We agree on that, right?

The next thing you need to be crystal clear about is who you want to help. 

And you want to find it out as soon as possible, because…

  • How will you know where they gather?
  • How will you know what topics to write about that are of interest to them?
  • How will you know where to share your content?

Without knowing who you serve, trying to connect with them is all guesswork!

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Intuition in Business: How I use dreams to guide me on my business

How I use dreams to guide me on my business

Dreams can be a source of guidance, both in life and in business.

I’ve always been curious about dreams. Partly because I’ve had them since I can remember, and partly because dreams helped me cope with a difficult time in my teenage years.

Since then I’ve discovered that dreams come from a deep source of wisdom within us Jung called the Self, an aspect of ourselves that wants the best for us, and is constantly encouraging us to become all that we can be.

Interestingly enough, dreams can also help us in business.

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George Kao interviews Charo about Personal Branding

Do you feel invisible and like no one is paying attention to your content?
In this video, Personal Branding Coach Charo Pinilla will show you how to get noticed by people who value your work, in a way that is authentic, in integrity and with heart.

In this interview, we discuss…
* Why it’s important to stand out and differentiate in today’s online world.
* How your personality type influences how you talk about your work
* Why people might be ignoring your content even if it’s in front of their eyes.
* 3 tips on how to make your content more attention-worthy, healing, and authentic.

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Are you an Introvert or an Extravert?

I was in a coaching session the other day and found myself explaining the differences between introverts and extraverts.

How can you know for sure if you are an introvert or an extravert?

Yes, it’s true. There are those online tests everywhere, but most aren’t accurate and really don’t know what they are doing.

They are more confusing than helpful, honestly…

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Be known as an expert by niching down (on a topic you love)

Be known as an expert by niching down (on a topic you love)

When you have lots of interests, It seems impossible to focus on just one thing. Multi-passionate people are in a never-ending quest for growth and learning.

We are very curious -yep, that’s also me- so we keep adding more and more techniques to our toolbox, right?

So when we finally take our business seriously,  like in “ -Hey, Now I really need to make money with this”, one of the first pieces of advice we encounter is to niche down. 

And it sounds sooooo restrictive!

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On running your business when life gets in the way

On running your business when life gets in the way

Having your own business is an exciting adventure: You’re following your schedule, you are posting your content, you’ll soon run a promotion for a workshop … and then,  something happens. Life gets in the way.

Because life is unpredictable.
And has the bad habit of not following our plans. 

So from time to time, all of us will have to keep up with our business while navigating the rough waters of life. 

Your goal?

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