Author Archives: Charo Pinilla

Is it possible NOT to live your purpose?

Is it possible to not live your purpose

I’m tired of the guilt-based approaches that many experts are using on the idea of “living your purpose”, don’t you?

 Instead of helping us live more meaningful, inspired, and satisfying lives, expressing our purpose has almost become a chore:

 Another task to add to our already full to-do-list, another reason to feel like a failure, and think that we are falling behind because honestly,…

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Branding 101: What do you want to be known for?

What do you want to be known for?

Have you ever had all friends recommending you the same book?

“Oh, you should read this book. It’s about building a cathedral”. -my brother told me.

A few days later while having coffee with a friend, she said: “I was reading this book and you kept coming to mind. You need to read it!”.

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What is a signature system? (And why should you care?)

I can only say good things about having your own proprietary process, or signature solution as I like to call it.

It changed my life.

I created my first signature process (my F.A.C.I.L. Career Change system) back in 2009 while attending “Purposeful Branding Secrets” with Marcia Bench. It was my very first encounter with the idea of a signature system.

And it made such a difference!

But what is exactly a signature system? And more importantly, why should you care?

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Branding 101: Which flavor would your brand be?

There are some weird questions that branding professionals make.
Questions that might seem useless -or even a bit nuts- until you get the gist of what they are trying to unveil.

Don’t try to answer them from your logical brain. They are designed to connect with a deeper, primordial part of yourself. We could even say that they are trying to speak to your soul.

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Your message: 3 Brain-based facts that will help you craft a more memorable message

We carry within us the wisdom gathered by our ancestors. From the very beginning of our species, two million years ago, all the lessons on how to survive and thrive go stored in us.

It’s fascinating to discover we still carry that information in our DNA and our brain…

But what’s more interesting to me is Continue reading

On why your business is not just about you

I got into business because I wanted to do something I cared about.

Besides that, I had been reading books on living your purpose which made me realized I wasn’t living mine.

So when I hit bottom, tired of having to hide part of who I was, I took the leap to follow my passion.

Maybe you resonate with that too.

Looking at it in hindsight, it all sounds a bit selfish now, don’t you think?

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How to feel more comfortable marketing your services

It’s very common to feel bad about putting ourselves out there.

We know we have to spread the word about our work but we fall into the trap of comparing ourselves with the big names in our industry and end up thinking we’re not good enough as we are.

When I created this blog back in 2013, I was full of doubts, even though I had been in business for several years with another blog.
I had thoughts like:

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What is your brand’s song?

Take any famous movie saga. Be it the old Indiana Jones’ series, Harry Potter or my fav of all times: Star Wars.

There is a reason why we remember those movies so well. And it’s not just because of the story.

They all use a technique that, when applied to your business, can help you been remembered by those who love your work.

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What happens when you outgrow your business?

The truth is we are constantly changing. Most of the times that growth is small, so gradual we don’t even notice it.
Other times is more abrupt. We can feel the growing pains both physically and energetically, in our bones as much as in our psyche.

As a child, I used to suffer from tonsillitis a lot. I had to miss school and stay in bed, with high fever,  for a few days. Invariably, every time that happened I would come out of it a bit taller.

It’s something typical of childhood: the “growth spurt”. There was something in the fact of getting ill that allowed us not only to recover but also to physically grow.

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Brand Alignment: How to add depth and meaning to your brand

I’m sure you’ve noticed it, too. We’re exposed to so much information that we pay less and less attention to any of it.

Our brains, in order to cope with this information overload, have learned to shut down and filter everything that is irrelevant to us.

So almost everything is ignored.

The same is true for your clients, by the way. They scroll through their feeds, ignoring most of what they see and hear.

And that’s a huge problem for those of us in business, because…

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