Author Archives: Charo Pinilla

Copywriting tips: How to write copy with integrity and authenticity

Can we write copy with integrity and authenticity?

Words can hurt and words can heal.
And because words matter so much, folk stories have taught us exactly that.

Remember the story of Rumpelstiltskin?

Once upon a time, a greedy king asked a peasant girl to spin a bunch of straw into gold or he would kill her. In her desperation, she accepted the help of a weird-looking, little man who would do the magic for her, as long as he could keep her first-born baby.

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Too many business ideas? (How to choose yours)

Too many business ideas? (How to choose yours)

I don’t know about you, but I tend to have lots of business ideas.

In fact, many more than I have the time -or the energy- for. 

It’s great, don’t get me wrong. It makes running a business much more juicy and fun. It’s pure creativity at its best. But it also has a downside: It’s really difficult to choose which idea to act upon. Agree? 

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What a snowstorm taught me about the power of storytelling (for a business)

Storytelling lessons from a Snow Storm

50 years. We’ve never seen anything like this in 50 years. One has to go back to 1971 to find any records of a snowfall like this one. And still, it didn’t create half of the chaos this one has.

So I’m stuck at home again.

For almost 48 hours, one of the biggest blizzards in history hit Central Spain: leaving not just the city of Madrid but the whole state, with a 2-feet, crispy cold layer of snow. And paralyzed it completely for days.

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Brand Archetypes: How I re-align my business with my values

How I re-align my business with my values

2020 is finally gone. 
Au revoir. Auf Wierdersehen. Adiós.

I’m well aware that 2021 can be to 2020 what Rogue One was to the Star Wars Saga: one of the most expensive films ever made, and profoundly disappointing nevertheless.

But what if it were more like baby Yoda in The Mandalorians? So cuddly that I can’t stop smiling every time I see him?

Most probably, 2021 will bring a bit of both.

So the question is, what can we do to make the most out of it?

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The Great Conjunction and how to promote your business online

The Great Conjunction and promoting online business

Unless you’ve been hiding in a cave, you’ve probably heard about the great conjunction and the few other astronomical events that are currently taking place. 

First the solstice, the darkest time of the year in the northern hemisphere. 

And second the Jupiter – Saturn conjunction in which both planets, from the Earth’s perspective, seem to be a single star, the brightest of the winter night sky 

“-But what does all this have to do with me and my business?” – you may ask. 

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Content creation: How to get better results with every piece of content you create

How to get better results from your content creation efforts

Let me ask you something.
Are your content creation efforts paying off? 

If you think the name of the “content creation” game is just to build an audience (or a chore you have to put up with)… 
…I have good news for you. 

Because building your audience is not all you get from your hard content creation work. 

You get something much more valuable. 

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How to make a living when money does not motivate you

How to make a living when money does not motivate you

Money has never been the main reason I do what I do. I would continue building houses if that were the case. 

But the “Do what you love and money will follow” approach totally failed me. 

“Out of sight out of life” would be a much more accurate way to describe my situation for many years. 

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Grow your business with the help of your dreams

Grow your business with the help of your dreams

Running a business involves making decisions. A lot. 

-Will it be good to participate in this giveaway?
-What product should I offer next? 

Most times deciding it’s not easy. Either we lack enough information, lack enough objectivity, or talk ourselves into something …only to regret it later.

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Do you need to re-write your message? (Getting noticed in difficult times)

Do you need to re-write your message? (Getting noticed in difficult times)

Before the pandemic made us change all of our habits, I used to meet with my friends in a nice cafe -one of the few places where I could find gluten-free cakes. 

I remember one day. Me, taking a sip of my green tea, and her sharing some story about her son, when suddenly I stopped hearing her voice in mid-sentence.

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The Dark Side of Marketing (a personal rant)

The Dark Side of Marketing

This article is a bit of a rant. 

I’ve been ruminating about this topic for weeks, and I have to admit I’m a bit hesitant about sharing it with you.

Yes, I know. 

I’m all about authenticity and telling things as they are, but the current situation is pushing my buttons so much… 

…that I’m even rethinking the nature of my work. 

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