The Archetypes

Why do I use Archetypes?

I love working with archetypes. They shifted how I see myself, others, and the world. So I’m really excited to share this powerful too with you.

In business, Archetypes can help you:

  • Discover your Unique Brand Style
  • Understand your clients’ journey (and where your services meet their needs)
  • Find your Resonant Language
  • Craft a Signature Solution that delivers the best possible results,
  • …and so much more!

Each archetype brings a different set of gifts, talents, and values. Each one of them prompts you to see the world through a different set of lenses.

You will naturally speak from your primary archetype, and that communication style will resonate with one type of ideal client on a Soul level.

Find a small description of the twelve archetypes below:

Meet the 12 Branding Archetypes:

There are 12 Primary Archetypes:

Alchemist | Artist | Everyperson
Explorer | Idealist | Jester
Leader | Maverick | Nurturer
Passionate | Sage | Warrior

Scroll down to read about each one of them.


The Alchemist Archetype at its best is intuitive, conscious and enigmatic. 

When the Alchemist is active in your life, you feel the need to be a catalyst for transformation, both for you and for your clients.

Take the QUIZ and get the FULL 5-page report of your primary archetype HERE.


The Artist Archetype at its best is creative, imaginative and inspired.

When the Artist is active in your life you have the need to express your unique vision through some artistic medium.

Take the QUIZ and get the FULL 5-page report of your primary archetype HERE.


The Everyperson Archetype at its best is realistic, reliable and inclusive.

When the Everyperson is active in your life you have the need for equality and feeling part of a community.

Take the QUIZ and get the FULL 5-page report of your primary archetype HERE.


The Explorer Archetype at its best is independent, curious and authentic.

When the Explorer is active in your life you have the need to seek your own path, and express your uniqueness.

Take the QUIZ and get the FULL 5-page report of your primary archetype HERE.


The Idealist Archetype at its best is positive, trusting and optimistic.

When the Idealist is active in your life you have the need to trust in the goodness of others.

Take the QUIZ and get the FULL 5-page report of your primary archetype HERE.


The Jester Archetype at its best is fun, playful and irreverent.

When the Jester is active in your life you have the need to live in the present moment, have fun and find the bright side even in the most difficult situations.

Take the QUIZ and get the FULL 5-page report of your primary archetype HERE.


The Leader Archetype at its best is responsible, efficient and professional.

When the Leader is active in your life you have the need to control and take charge of situations.

Take the QUIZ and get the FULL 5-page report of your primary archetype HERE.


The Maverick Archetype iat its best is non-conformist, radical and daring.

When the Maverick is active in your life you have the need to question the status quo, let go of outdated models and make space for the new.

Take the QUIZ and get the FULL 5-page report of your primary archetype HERE.


The Nurturer Archetype at its best is empathetic, altruistic and caring.

When the Nurturer is active in your life you have the need to be of service and take care of those in need.

Take the QUIZ and get the FULL 5-page report of your primary archetype HERE.


The Passionate Archetype at its best is loving, relationship focused and enthusiastic.

When the Passionate is active in your life you have the need for intimacy and connection in your personal relationships.

Take the QUIZ and get the FULL 5-page report of your primary archetype HERE.


The Sage Archetype at its best is smart, curious and knowledgeable.

When the Sage is active in your life you have the need to know everything about your areas of interest.

Take the QUIZ and get the FULL 5-page report of your primary archetype HERE.


The Warrior Archetype i at its best is courageous, competitive and disciplined.

When the Warrior is active in your life you have the need to prove your own value, conquer your fears and be powerful.

Take the QUIZ and get the FULL 5-page report of your primary archetype HERE.