Category Archives: Your Ideal Clients

On why your business is not just about you

On why your business is not just about you
On why your business is not just about you

I got into business because I wanted to do something I cared about.

Besides that, I had been reading books on living your purpose which made me realized I wasn’t living mine.

So when I hit bottom, tired of having to hide part of who I was, I took the leap to follow my passion.

Maybe you resonate with that too.

Looking at it in hindsight, it all sounds a bit selfish now, don’t you think?

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Stand Out Tips: How to create content that gets noticed by your ideal clients

When I was a little child I loved collecting things: I had my pocket calendars’ collection, my stickers’ collection, my stamps’ collection, not to speak of all the stones I would pick up whenever I when hiking.

But my favorite collection of all was the animal cards.

And it wasn’t because of the beautiful colors and pictures, but because I got to exchange them with my friends at school.

A hypnotic humming sound on the background would always Continue reading

Your Ideal Client: Where can you find your ideal clients?

When you are in business, (and you are the minute you start charging for your coaching, consulting or healing), you need to know who your ideal clients are.

As I shared in my article: Understand who your ideal clients are, a lot of your business success depends on you figuring that out.

So many decisions are based on who your clients are, from the type of content you’ll create, the topics you’ll cover, to the problems you’ll solve with your services. Because all is tied to who your ideal clients are, the sooner you figure out who you love to work with, the better.

You might need a bit of experience working with people before you can identify commonalities between them, but you can also use Continue reading

Your Ideal Clients: A Neuroscience tip to connect authentically with your clients

Our minds are incredible problem-solving devices. From the million of things going on around us, they only pay attention to those that are relevant to us at the moment.

Have you ever bought a new car, only to see if everywhere afterwards? Or your best friend shares with you she’s pregnant and all of a sudden you notice every future mum wherever you go?

This happens due to what neuroscientists call the Continue reading