Category Archives: Your Ideal Clients

Your Ideal Clients: A Neuroscience tip to connect authentically with your clients

Our minds are incredible problem-solving devices. From the million of things going on around us, they only pay attention to those that are relevant to us at the moment.

Have you ever bought a new car, only to see if everywhere afterwards? Or your best friend shares with you she’s pregnant and all of a sudden you notice every future mum wherever you go?

This happens due to what neuroscientists call the Continue reading