Tag Archives: idealist archetype

Can we write copy with integrity and authenticity?

Can we write copy with integrity and authenticity?

Words can hurt and words can heal.
And because words matter, many folk stories taught us exactly that.

Remember the story of Rumpelstiltskin?

Once upon a time, a greedy king asked a peasant girl to spin a bunch of straw into gold or he would kill her.

In her desperation, she accepted the help of a weird-looking, little man who would do the magic for her as long as she would give him her first-born baby.

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How to understand who your ideal clients are (with the help of archetypes)

How to understand who your ideal clients are

The purpose of your business is to help people solve a certain problem. 
We agree on that, right?

The next thing you need to be crystal clear about is who you want to help. 

And you want to find it out as soon as possible, because…

  • How will you know where they gather?
  • How will you know what topics to write about that are of interest to them?
  • How will you know where to share your content?

Without knowing who you serve, trying to connect with them is all guesswork!

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Brand Alignment Q&A: Are my clients exactly like me?

 

After attending one of my Stand Out by Being You workshops, a participant sent me this comment:
“I believe I do my best work with clients who are not at all like me. But when you talked about archetypes in your course, I understood you said that our best clients are those who are like us.”

This article is my answer to the question: Are my clients exactly like me? Continue reading