So many decisions are based on who your clients are, from the type of content you’ll create, the topics you’ll cover, to the problems you’ll solve with your services. Because all is tied to who your ideal clients are, the sooner you figure out who you love to work with, the better.
You might need a bit of experience working with people before you can identify commonalities between them, but you can also use Continue reading →
Figuring out who your ideal clients are: what their biggest challenges, dreams, needs and wants are, is one of the most difficult things you will ever do in your business.
It’s difficult, but it’s also a key factor in business success.
You need to be clear enough about who you help as soon as possible, because you won’t be able to attract clients to your practice if you don’t. Period.
How will you know where they gather?
How will you know what topics to write about that are of interest to them?
How will you know where to share you content?
Without knowing who you serve, trying to connect with them is very hard because… Continue reading →
Most heart-centered professionals take their first steps into entrepreneurship with a very incomplete vision of what they really need to build a business. No doubt they put a lot of love, time and effort to lauch it, but then they spend months struggling because nobody seems to want what they have to offer. Ouch!
The reason why this happens is because they lack a real clarity about the 3 foundational elements upon which every sustainable biz is built upon.
Yes, most probably than not, these caring, heart-centered professionals took the time to do a bit of soul-search: Continue reading →
There was a local fair in my home town, that I use to go as a child. I was 12 or 13 back then, and that weekly visit was like a ritual for my friends and me every single sunday.
On that fair you could buy any kind of product, except food. You could find music (remember those old cassette tapes?), clothes, leather bags and belts, shoes, ceramic pieces and figurines made by local artisans, plants and flowers…
You know how things go when you belong to a group of friends, don’t you? If they did something you probably ended Continue reading →