The only way to stand out in today’s world is to be different from all other professionals out there who do what you do.
The market is so crowded that your ideal clients won’t even notice you unless you position yourself under a different light.
They won’t pay attention to your content.
Yes, that very same content you put so much time and effort to create when you’d rather be helping people.
5 Things that make you different (so you can stand out) – Part 1
I’ve discovered 5 things that make you unique.
They reflect who you are.
And when you are intentional about sharing them in all your marketing communications, you’ll put yourself under a different light that feels great to you and will attract your ideal clients.
1) Your personal values (motivations)
What is important to you? What do you care about?
That really matters.
Apart from making a difference in other peoples lives, you have other motivations for doing what you do. We all have them.
Maybe you are the type of person who wants to look great, and enjoy a luxury lifestyle,
Maybe you want to achieve success and be a top-notch coach (or healer).
Maybe you want to be of service while having all the freedom to live as you please.
Maybe you are really motivated to learn and become an expert in one topic.
Or maybe it’s something else!
Your motivations are what they are. None of them are wrong, nor right.
They are perfect, as long as they truly reflect your values.
You want to infuse your business with those values too. Highlight them, because they make you different from the coach or healer next door.
And by doing so, you’ll attract the kind of clients who value those things, too.
How do you get clear about who you are and what you care about?
Go take my quiz What makes you different?. It’s free.
It will give you an 8-page pdf full of ideas and tips about who you are.
2/ Your Life Lessons (personal experiences)
You’ve gone through tough moments.
I know I have.
And they have made you stronger and wiser.
Sharing those experiences and the wisdom you’ve achieved with them will make you one of a kind.
Even if someone else has gone through something similar, their lessons are not the same. The wisdom nuggets they got from going through that are different from yours.
Besides that, sharing your life experiences will show you are real.
Who isn’t tired of the “perfect” professional? That might have been appealing in the past, but it isn’t anymore.
We only want to deal with real people, with flaws and gifts. Because that is who we are, too.
Since this article is already very long, I’ll share the other 3 elements in part 2 of this article.
Now I’d love to know, which one of these are you already using to differentiate from others in your field? Please, leave your comments below.