In part 1 of this article series, I mentioned how important it is to differentiate if you want to be noticed by those who need your help.
The goal here is to position yourself in the market in a way that makes you stand out from the other professionals.
But I also know that for us heart-centered solopreneurs, not every tactic feels right.
You want people to pay attention to your work…
-…in a way that feels good,
-…it’s aligned with your values, and
-…helps your ideal clients in the best possible way.
In other words, it’s important to show up while being truly YOU.
5 Things that make you different -part 2
In my research on how to stand
3) Your toolbox (the particular mix of techniques you use)
I believe we attract people who share many qualities with us.
So I’m not surprised that most of my clients and readers are very curious and multitalented.
Along the years, I’ve gathered a varied mix of techniques: from EFT tapping to Coaching, Personality types and Intuition.
My latest one being Depth Psychology techniques like dream work, active imagination, and Archetypes. I blend those into my work, but I don’t necessarily talk about them all in my articles.
I’ve chosen to highlight a few, though:
Archetypes, dream work
That’s one way in which I’m different from other coaches.
You probably have a big bunch of tools in your toolbox, too. And even though I don’t recommend differentiating solely based on your tools and techniques, it’s definitely one important ingredient.
For example, if you don’t resonate with dream work, intuition and knowing who you truly are, then you are not my ideal client. But if you do, we are probably a great fit.
Those who prefer other tools will find some other professional that is a better fit for them.
Does it make sense?
4) Your signature process (your solution)
A signature process, or signature system as it is also known, is a step-by-step process you take your clients through to help them achieve a specific result.
And it’s uniquely yours!
I just love helping others design their own signature systems. It comes really easy to me.
I use their ideal clients’ archetypes to help them do it, and for what I know I’m the only one using that approach.
Helping others design their signature process is one of my greatest joys because I know how much of a difference it can make in your practice when you have your own.
I created my first signature process (my F.A.C.I.L. career change system) back in 2009, while attending Marcia Bench’s program “Purposeful Branding Secrets”.
And it made such a
It makes what you do much more specific, tangible and easy to understand by clients (which is key during enrolling conversations).
Having your own signature solution will also increase your self-confidence, and your clients’ trust in your work as well.
I really encourage you to have yours if you still don’t have it. It will make your life a lot easier and fun, too!
5) Your ideal clients (who you do -and don’t- love to work with)
Surprised that this is another key differentiatior? Don’t be. Having clarity about this will help you find potential JV partners that otherwise could perceive you as a competitor.
-Who do I love to work with? Who do I understand best? Who do I love to be around?
We all have people we love, and people we’ll rather not have any contact with.
As professionals, we have the same preferences.
For example, I remember when I was working as a career change coach, I always refused working with very young people. I knew my ideal clients were smart, multitalented women in midlife and I always loved working with them.
I understood them really well, spoke their language and my signature process included exercises that younger people would find useless but were eye-opening for my ideal clients.
The same applies to you.
Become crystal clear about who you love to work with and focus on helping them.
Not every professional who does what you do will want to work with your ideal clients. And that creates a natural differentiation between both of you.
You could even become a referral partner when appropriate.
There are many things you can do to differentiate yourself and stand out in the marketplace, but all of them are based upon having a deep understanding of who you are.
My Quiz will help you know yourself.
You can take it for free by visiting: