In part 1 of this article series, I mentioned how important it is to differentiate if you want to be noticed by those who need your help.
The goal here is to position yourself in the market in a way that makes you stand out from the other professionals.
But I also know that for us heart-centered solopreneurs, not every tactic feels right.
You want people to pay attention to your work…
-…in a way that feels good,
-…it’s aligned with your values, and
-…helps your ideal clients in the best possible way.
In other words, it’s important to show up while being truly YOU.
5 Things that make you different -part 2
In my research on how to stand
3) Your toolbox (the particular mix of techniques you use)
I believe we attract people who share many qualities with us.
So I’m not surprised that most of my clients and readers are very curious and multitalented, because I just loooove learning new, interesting stuff.
I’m always adding a new technique to my toolbox.
Along the years, I’ve gathered a varied mix of techniques: from EFT tapping to Coaching, Personality types and Intuition.
My latest one being Depth Psychology that includes techniques like Dream Work, active imagination, the Shadow and Archetypes. I blend those into my work, but I don’t necessarily talk about all of them in my articles.
I’ve chosen to highlight a few, though:
Dream Work and Branding. (Have you found other coaches who use dreams as a branding tool? I thought so).
That’s one way in which I’m different from other coaches.
You probably have a big bunch of tools in your toolbox, too. And even though I don’t recommend differentiating solely based on your tools and techniques, it’s definitely one important ingredient.
Those who don’t resonate with dream work or understanding who you truly are, are not my ideal clients. They’ll find someone who is a better fit for them. But if you do, we are probably a great fit.
Does it make sense?
And you will see the same in your business.
4) Your signature process (your solution)
A signature process, or signature system as it is also known, is a step-by-step process you take your clients through to help them achieve a specific result.
The key here is that is needs to be your OWN process.
I know many people get certified in someone else’s process. and I agree it can be a good way of getting started.
But once you have some years of experience under your belt, and you’ve developed your own viewpoint on how things need to be done, it’s time to create your own.
Make it a priority to create your own signature solution. It’s one of those things that will have a huge impact both in the short-term and long-term success of your business.
And it will make you one-of-a-kind in your industry.
5) Your ideal clients (who you do -and don’t- love to work with)
Surprised that this is another key differentiator? Don’t be. Having clarity about this will help you find potential JV partners that otherwise could perceive you as a competitor.
-Who do I love to work with? Who do I understand best? Who do I love to be around?
We all have people we love, and people we’ll rather not have any contact with.
As professionals, we have the same preferences.
For example, I remember when I was working as a career change coach, I always refused working with very young people. I knew my ideal clients were smart, multitalented women in midlife and I always loved working with them.
I understood them really well, spoke their language and my signature process included exercises that younger people would find useless but were eye-opening for my ideal clients.
The same applies to you.
Become crystal clear about who you love to work with and focus on helping them.
Not every professional who does what you do will want to work with your ideal clients. And that creates a natural differentiation between both of you.
You could even become a referral partner when appropriate.
There are many things you can do to differentiate yourself and stand out in the marketplace, but all of them are based upon having a deep understanding of who you are.
My Quiz will help you know yourself.
You can take it for free by visiting: