(If you prefer to read, there is below a transcript slightly edited for you to read. Enjoy!)
How solid is your business message?
Is it solid enough to sustain you and sustain your clients long-term?
Because if not, then nobody will be able to understand what it is that you do.
People won’t come asking for your help if you don’t have that bedrock, that great foundation of a clear marketing message in your business.
To be or not to be…Noticed?
That seems to be the question we ask ourselves every time we share a piece of content online these days.
I’m sure you’ve heard it too:
-”If you want to be found online you need to publish articles, create podcasts, share videos… -experts say- and you’ll get found by those who need you”.
But is that what is really going on?
Will your clients take the time to read, watch or listen to what you’ve created?
Will they even see it?
We associate branding with those logos we see on packages and products, but could Branding our service business be of any help to us solopreneurs?
Let me share a story.
When I was very young, I attended typewriting classes. I still remember the noise those old, big machines made whenever we pounded their keys. And I still remember the rare occasions in which our teacher would give us a very special type of paper.
Strolling along the aisles of my local mall I overheard a child saying:
-Mom, you want to buy me this.
-No. I don’t -was her answer.
-Yes. You do- the child replied back.
I took a quick glance at my right side and saw an eight-year-old or so carrying a bag of chocolate cookies in his arms.
I smiled both at his naivete and his persistence because I have to admit…
… I could relate so much with his frustration!
We are in the business of change, but…
If you prefer to read, this is the transcript roughly edited for better reading experience.
Hi, Charo here.
Today I want to share with you something that I’m noticing, and it’s so common among coaches, holistic practitioners, and healers of any kind.
And it’s this:
When we talk about our work, we tend to talk about our modality a lot.
In fact, too much and too soon.
Do you feel invisible and like no one is paying attention to your content?
In this video, Personal Branding Coach Charo Pinilla will show you how to get noticed by people who value your work, in a way that is authentic, in integrity and with heart.
In this interview, we discuss…
* Why it’s important to stand out and differentiate in today’s online world.
* How your personality type influences how you talk about your work
* Why people might be ignoring your content even if it’s in front of their eyes.
* 3 tips on how to make your content more attention-worthy, healing, and authentic.
I usually don’t work on Sundays, but last week I was watching one of George Kao’s videos that made me stop in my tracks, pick up my notebook and start writing this article like crazy.
George is a business coach, and my current mentor by the way. He was talking about how our lack of confidence influences our capacity to make an income in our business.
And then he said something about the imposter syndrome:
Not everyone makes decisions in the same manner. Carl Jung, the swiss psychologist, noticed people functioned in different ways.
When faced with a choice, some people make decisions based on the facts, the logic behind the choice. While others will decide according to their personal values and what feels right to them.
These differences are based on how we prefer to use our minds. and it’s connected to our “natural mental wiring”, so to speak.
Do you need to invest in getting a professionally designed logo right now?
It all depends on which stage of your business you’re in, but also on why you want a logo in the first place.
There are many reasons why we want to have a logo:
It will make us look more professional. It will make us look more experienced. Everyone that is a big name has a logo, right?
On top of that, designing a logo it’s a fun, creative process…
…and we all could do with a bit more fun in our business.
But we can also want to have a logo for the wrong reasons.
Have you ever had all friends recommending you the same book?
–“Oh, you should read this book. It’s about building a cathedral”. -my brother told me.
A few days later while having coffee with a friend, she said: “I was reading this book and you kept coming to mind. You need to read it!”.