Tag Archives: brand differentiation

Personal Branding for solopreneurs. Should you even care?

Personal Branding for solopreneurs, should you even care?

We associate branding with those logos we see on packages and products, but could Branding our service business be of any help to us solopreneurs?

Let me share a story.

When I was very young, I attended typewriting classes. I still remember the noise those old, big machines made whenever we pounded their keys. And I still remember the rare occasions in which our teacher would give us a very special type of paper.

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