To be or not to be…Noticed?
That seems to be the question we ask ourselves every time we share a piece of content online these days.
I’m sure you’ve heard it too:
-”If you want to be found online you need to publish articles, create podcasts, share videos… -experts say- and you’ll get found by those who need you”.
But is that what is really going on?
Will your clients take the time to read, watch or listen to what you’ve created?
Will they even see it?