Category Archives: Know Yourself

How to understand who your ideal clients are (with the help of archetypes)

How to understand who your ideal clients are

The purpose of your business is to help people solve a certain problem. 
We agree on that, right?

The next thing you need to be crystal clear about is who you want to help. 

And you want to find it out as soon as possible, because…

  • How will you know where they gather?
  • How will you know what topics to write about that are of interest to them?
  • How will you know where to share your content?

Without knowing who you serve, trying to connect with them is all guesswork!

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Are you an Introvert or an Extravert?

I was in a coaching session the other day and found myself explaining the differences between introverts and extraverts.

How can you know for sure if you are an introvert or an extravert?

Yes, it’s true. There are those online tests everywhere, but most aren’t accurate and really don’t know what they are doing.

They are more confusing than helpful, honestly…

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On running your business when life gets in the way

On running your business when life gets in the way

Having your own business is an exciting adventure: You’re following your schedule, you are posting your content, you’ll soon run a promotion for a workshop … and then,  something happens. Life gets in the way.

Because life is unpredictable.
And has the bad habit of not following our plans. 

So from time to time, all of us will have to keep up with our business while navigating the rough waters of life. 

Your goal?

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How to make wiser business decisions (true to who you are)

How to make wiser business decisions

Not everyone makes decisions in the same manner. Carl Jung, the swiss psychologist, noticed people functioned in different ways. 

When faced with a choice, some people make decisions based on the facts, the logic behind the choice. While others will decide according to their personal values and what feels right to them.

These differences are based on how we prefer to use our minds. and it’s connected to our “natural mental wiring”, so to speak.

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What makes you (and your work) unique?

What makes you (and your work) and unique?

For a long time, as much as I disliked the word “competition” and had tried to shift my mindset about it, I couldn’t shake the tightness in the pit of my stomach at the thought of it.

I had just launched my website in English, and I felt like a tiny particle of dust in a vast universe.

Why would anyone choose to work with me? -I wondered. 

I knew it was Continue reading

Is it possible NOT to live your purpose?

Is it possible NOT to live your purpose?

I’m tired of the guilt-based approaches that many experts are using on the idea of “living your purpose”, don’t you?

 Instead of helping us live more meaningful, inspired, and satisfying lives, expressing our purpose has almost become a chore:

 Another task to add to our already full to-do-list, another reason to feel like a failure, and think that we are falling behind because honestly,…

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Your message: 3 Brain-based facts that will help you craft a more memorable message

3 Brain based facts that will help you craft a more memorable message
3 Brain based facts that will help you craft a more memorable message

We carry within us the wisdom gathered by our ancestors. From the very beginning of our species, two million years ago, all the lessons on how to survive and thrive go stored in us.

It’s fascinating to discover we still carry that information in our DNA and our brain…

But what’s more interesting to me is Continue reading

Know yourself: The number one gift of knowing yourself

As a kid, I used to be the typical Nice Girl: Good grades, homework on time, obedient at home…(and not always happy to be so, let me tell you).

Nevertheless, I was scolded off again and again for just one thing…

…I was too chatty at school!

My teachers would catch me talking to my best friend, instead of paying attention to what the teacher was saying.

Most of the times though, I was just Continue reading

5 Things that make you different (so you can stand out) – part 2


5 Things that make you different

In part 1 of this article series, I mentioned how important it is to differentiate if you want to be noticed by those who need your help.

The goal here is to position yourself in the market in a way that makes you stand out from the other professionals.

But I also know that for us heart-centered solopreneurs, not every tactic feels right.

You want people to pay attention to your work…

-…in a way that feels good,

-…it’s aligned with your values, and

-…helps your ideal clients in the best possible way.

In other words, it’s important to show up while being truly YOU.

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Stand out: 5 things that make you stand out and be different from other professionals

5 Things that make you stand out and be different

The only way to stand out in today’s world is to be different from all other professionals out there who do what you do.

The market is so crowded that your ideal clients won’t even notice you unless you position yourself under a different light.

They won’t pay attention to your content.
Yes, that very same content you put so much time and effort to create when you’d rather be helping people. Continue reading