Figuring out who your ideal clients are: what their biggest challenges, dreams, needs and wants are, is one of the most difficult things you will ever do in your business.
It’s difficult, but it’s also a key factor in business success.
You need to be clear enough about who you help as soon as possible, because you won’t be able to attract clients to your practice if you don’t. Period.
- How will you know where they gather?
- How will you know what topics to write about that are of interest to them?
- How will you know where to share you content?
Without knowing who you serve, trying to connect with them is very hard because… Continue reading
Understanding ourselves is a key element of choosing the perfect career or building the business that is right for you.
One of the most common tools used to gain a deeper understanding of ourselves it’s called the Myers Briggs Type Indicator.
Based on Carl Jung’s theories, this framework shows us that there are 16 different types of people, depending on how they prefer to make decisions and gather information.
Of course, each individual is unique, but these 16 groups are helpful in guiding us discover how we prefer to use our minds.
And relative to your career or business path, it can point towards where your biggest contribution may lay.
This article is inspired by a question that Julia Barnickle Continue reading
I’m so tired of the topic of purpose.
Well, not exactly about the topic in itself, but with the way it’s been discussed lately online.
I’m tired of the manipulative, guilt-based approaches that many experts out there are using with respect to the idea of “living your purpose”, don’t you?
Instead of helping us live more meaningful, inspired, and satisfying lives, expressing our purpose has almost turned into a chore:
Another task to add to our already-full-to-do-list, another reason to feel like a failure, and think that we are Continue reading
(In this article series I’m sharing the pros and cons of my favorite personality tests. You can find parts 1, 2 and 3 by visiting this link The best personality tests for career happiness:)
I was on a train on my way to the Uni when I saw a familiar face among the crowd. My high school math teacher, whom I hadn’t seen for years, was standing next to the door, on the right side of the wagon.
I went to greet her:
– Hi, Do you remember me? I’m Charo Pinilla. I was a student of yours a few years ago”
-Oh, I know who you are. I remember you handwriting! Continue reading
(This article is part 3 of a series about personality test for career happiness. If you haven’t read previous parts, you can find them here: Top 5 Career Personality Tests (includes links to parts 1 and 2)
The Myers Briggs is probably the most known personality test around.
Based on the works of Carl Jung, it has been widely used among career coaches over the years.
But it is much more than just a career tool, as you’re about to discover.
Have you ever tried to discover if you are an Continue reading
How much do you like it when you’re forced to be someone other than who you truly are?
I guess not too much…
Because going against your natural grain demands an extra, constant amount of energy on your part, it is really draining. And thus it’s not sustainable.
On the contrary, doing work that is in alignment with who you are, has many, Continue reading
I’m sure you’ve heard the phrase: “Play to your Strengths”
But has anyone ever encouraged you to do exactly that?
Lucky you if you had that kind of support around you, but I doubt it. It’s not very common.
So what are exactly your strengths?
Marcus Buckingham, author of “Now. Discover your strengths” and “Go put your strengths to work” defines strengths as those activities that when you do them leaves you feeling energized.
The thing is, how do you find your strengths? Continue reading
In my last article, I shared with you what I consider to be the most useful personality tests.
I’ve found them and used them all myself in my quest for purpose.
I believe that understanding yourself (and others) is a must if you’re serious about creating a fulfilling career and life.
Because it’s impossible to choose a path in alignment with your authentic self when you have no idea who you truly are, right?
Today starts a series of articles where Continue reading
You’ll never be happy in a career that is misaligned with your values or doesn’t allow you to play to your strengths. Period.
And so, many of us ended up at the wrong career because we lacked enough clarity about who we are and what’s important to us. Because, to put it simply, knowing who you are is an essential requirement for career happiness. Continue reading