Having your own business is an exciting adventure: You’re following your schedule, you are posting your content, you’ll soon run a promotion for a workshop … and then, something happens. Life gets in the way.
Because life is unpredictable. And has the bad habit of not following our plans.
So from time to time, all of us will have to keep up with our business while navigating the rough waters of life.
Figuring out who your ideal clients are: what their biggest challenges, dreams, needs and wants are, is one of the most difficult things you will ever do in your business.
It’s difficult, but it’s also a key factor in business success.
You need to be clear enough about who you help as soon as possible, because you won’t be able to attract clients to your practice if you don’t. Period.
How will you know where they gather?
How will you know what topics to write about that are of interest to them?
How will you know where to share you content?
Without knowing who you serve, trying to connect with them is very hard because… Continue reading →