The purpose of your business is to help people solve a certain problem.
We agree on that, right?
The next thing you need to be crystal clear about is who you want to help.
And you want to find it out as soon as possible, because…
- How will you know where they gather?
- How will you know what topics to write about that are of interest to them?
- How will you know where to share your content?
Without knowing who you serve, trying to connect with them is all guesswork!
Many people have a simplistic idea about what finding their path really means.
But as I mentioned in The 3 paths of Purpose, we are really walking 3 different paths at the same time:
-The path of congruency
-The path of growth and
-the path of contribution.
In this interview Oprah asks Caroline Myss how can anyone know when they are on the right path. And to me, what Caroline is describing here is the Path of Congruency.
I’ll let Caroline explain, in this short video, what walking the path of congruency looks like Continue reading