Tag Archives: copywriting

Do you need to re-write your message? (Getting noticed in difficult times)

Do you need to re-write your message? (Getting noticed in difficult times)

Before the pandemic made us change all of our habits, I used to meet with my friends in a nice cafe -one of the few places where I could find gluten-free cakes. 

I remember one day. Me, taking a sip of my green tea, and her sharing some story about her son, when suddenly I stopped hearing her voice in mid-sentence.

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The Dark Side of Marketing (a personal rant)

The Dark Side of Marketing

This article is a bit of a rant. 

I’ve been ruminating about this topic for weeks, and I have to admit I’m a bit hesitant about sharing it with you.

Yes, I know. 

I’m all about authenticity and telling things as they are, but the current situation is pushing my buttons so much… 

…that I’m even rethinking the nature of my work. 

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Can we write copy with integrity and authenticity?

Can we write copy with integrity and authenticity?

Words can hurt and words can heal.
And because words matter, many folk stories taught us exactly that.

Remember the story of Rumpelstiltskin?

Once upon a time, a greedy king asked a peasant girl to spin a bunch of straw into gold or he would kill her.

In her desperation, she accepted the help of a weird-looking, little man who would do the magic for her as long as she would give him her first-born baby.

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