Tag Archives: brand archetypes

Brand Archetypes: How I re-align my business with my values

How I re-align my business with my values

2020 is finally gone. 
Au revoir. Auf Wierdersehen. Adiós.

I’m well aware that 2021 can be to 2020 what Rogue One was to the Star Wars Saga: one of the most expensive films ever made, and profoundly disappointing nevertheless.

But what if it were more like baby Yoda in The Mandalorians? So cuddly that I can’t stop smiling every time I see him?

Most probably, 2021 will bring a bit of both.

So the question is, what can we do to make the most out of it?

Continue reading

What makes you (and your work) unique?

What makes you (and your work) and unique?

For a long time, as much as I disliked the word “competition” and had tried to shift my mindset about it, I couldn’t shake the tightness in the pit of my stomach at the thought of it.

I had just launched my website in English, and I felt like a tiny particle of dust in a vast universe.

Why would anyone choose to work with me? -I wondered. 

I knew it was Continue reading