We associate branding with those logos we see on packages and products, but could Branding our service business be of any help to us solopreneurs?
Let me share a story.
When I was very young, I attended typewriting classes. I still remember the noise those old, big machines made whenever we pounded their keys. And I still remember the rare occasions in which our teacher would give us a very special type of paper.
We carry within us the wisdom gathered by our ancestors. From the very beginning of our species, two million years ago, all the lessons on how to survive and thrive go stored in us.
It’s fascinating to discover we still carry that information in our DNA and our brain…
But what’s more interesting to me is Continue reading
As a kid, I used to be the typical Nice Girl: Good grades, homework on time, obedient at home…(and not always happy to be so, let me tell you).
Nevertheless, I was scolded off again and again for just one thing…
…I was too chatty at school!
My teachers would catch me talking to my best friend, instead of paying attention to what the teacher was saying.
Most of the times though, I was just Continue reading