Tag Archives: values

My thoughts on how to deal with this -or any- crisis (covid-19)

My thoughts on how to deal with this -or any- crisis (covid-19)

I’m homebound in my city, a few kilometers south of Madrid, while I write this. All of us in Spain are staying at home to avoid the spread of the coronavirus. 

The whole world is on alert, trying to stop the Covid-19 pandemic as best we can.

Most of us have never seen anything like this in our lifetimes, right?
At least not in the developed countries.

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Can we write copy with integrity and authenticity?

Can we write copy with integrity and authenticity?

Words can hurt and words can heal.
And because words matter, many folk stories taught us exactly that.

Remember the story of Rumpelstiltskin?

Once upon a time, a greedy king asked a peasant girl to spin a bunch of straw into gold or he would kill her.

In her desperation, she accepted the help of a weird-looking, little man who would do the magic for her as long as she would give him her first-born baby.

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Why we need to communicate from our values (and how to do it)

Why we need to communicate from our values

At the time of writing this article (August 2019), more than four million one hundred and forty-seven blog posts are being published today, according to worldometers.

That can be a good thing.

It means you literally have information about every topic under the sun at your fingertips.

But as it’s always the case, this saturation of information also has a shadow side:

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What makes you (and your work) unique?

What makes you (and your work) and unique?

For a long time, as much as I disliked the word “competition” and had tried to shift my mindset about it, I couldn’t shake the tightness in the pit of my stomach at the thought of it.

I had just launched my website in English, and I felt like a tiny particle of dust in a vast universe.

Why would anyone choose to work with me? -I wondered. 

I knew it was Continue reading