Tag Archives: warrior archetype

Copywriting tips: How to write copy with integrity and authenticity

Can we write copy with integrity and authenticity?

Words can hurt and words can heal.
And because words matter so much, folk stories have taught us exactly that.

Remember the story of Rumpelstiltskin?

Once upon a time, a greedy king asked a peasant girl to spin a bunch of straw into gold or he would kill her. In her desperation, she accepted the help of a weird-looking, little man who would do the magic for her, as long as he could keep her first-born baby.

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