There is a lot of buzz about using stories in marketing.
Find your story, share your story and Voila! …
…people will pay attention to you.
But is that true?
What I know to be true is that we all love a good story.
And it’s also true that people won’t care about you -or your story- until they know you care about them.
Don’t you agree with this?
Let me prove it to you: