Tag Archives: neuroscience

How to Reinvent Your Business with Ease (Neuroscience-based tips): Interview with Nati Beltrán

How to Reinvent Your Business with Ease (Neuroscience-based tips): Interview with Nati Beltrán

With so much change going on around us, do you need to reinvent your business? Many of us are facing some kind of business transformation: from how we deliver our services, to how we promote our work, and even what we feel called to offer.

But changing is hard!

So, how can we navigate these changes in a more peaceful way?

In this interview with Nati Beltrán, you’ll discover…

  • Why making changes -that last- is so difficult.
  • New discoveries on the neuroscience of how we change.
  • The importance of making mistakes (and why you DO want to make them).
  • The number one reason why we fight against unexpected changes.
  • Nati’s story of Reinvention.
  • The role that our needs and values have as a compass for successful change.
  • How to use positive emotions to change our neural pathways.

…And much more!

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On running your business when life gets in the way

On running your business when life gets in the way

Having your own business is an exciting adventure: You’re following your schedule, you are posting your content, you’ll soon run a promotion for a workshop … and then,  something happens. Life gets in the way.

Because life is unpredictable.
And has the bad habit of not following our plans. 

So from time to time, all of us will have to keep up with our business while navigating the rough waters of life. 

Your goal?

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Why we need to communicate from our values (and how to do it)

Why we need to communicate from our values

At the time of writing this article (August 2019), more than four million one hundred and forty-seven blog posts are being published today, according to worldometers.

That can be a good thing.

It means you literally have information about every topic under the sun at your fingertips.

But as it’s always the case, this saturation of information also has a shadow side:

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Your Ideal Clients: A Neuroscience tip to connect authentically with your clients

Our minds are incredible problem-solving devices. From the million of things going on around us, they only pay attention to those that are relevant to us at the moment.

Have you ever bought a new car, only to see if everywhere afterwards? Or your best friend shares with you she’s pregnant and all of a sudden you notice every future mum wherever you go?

This happens due to what neuroscientists call the Continue reading