Our minds are incredible problem-solving devices. From the million of things going on around us, they only pay attention to those that are relevant to us at the moment.
Have you ever bought a new car, only to see if everywhere afterwards? Or your best friend shares with you she’s pregnant and all of a sudden you notice every future mum wherever you go?
This happens due to what neuroscientists call the Reticular Activating System (or RAS), a part of our brain whose job is to pay attention to relevant things around us.
The RAS acts as a filter for the information that your senses receive, making you aware of only the pieces of information that are relevant to you.
As a healer, coach or teacher, you can use this built-in brain mechanism to serve your ideal clients in a much better way.
Let me show you how.
The 2 Jobs of every Conscious Entrepreneur
I talk to you from the premise that you care about helping others, and that is your main motivation for the work you do.
I also come from the premise that you have a solution for a specific problem.
So if those two things are true, your job is not only to help people transform their lives for the better, your job is also to spread the word about what you do, so those who need your help can find you.
Because if they don’t know your solution exists, they won’t even consider using it to improve their lives. Can we both agree on that?
And here is when your marketing activities make sense. And when we realize that writing a few articles and posting here and there is not really making others aware of what we do. Somehow they don’t visit our website, or they don’t stop scrolling when our posts show up in their feed.
We think we have a visibility problem, when in fact what we truly have is a communication problem. Here is where the latest discoveries of neuroscience come so handy.
Nowadays, it’s especially difficult to be noticed by those who could benefit from your solution.
The good news is you use this knowledge about the reticular activating system to help your clients find you.
How to become relevant to your ideal clients.
The Reticular Activating System of your ideal clients is helping them to solve their current problems. It’s making them pay attention to any information that can be useful for them, and ignore the rest.
So the more truthful you are about your ideal clients’ problems, the more they will be drawn to your content.
Be relevant to their current situation by focusing your articles, videos or podcasts on what’s important to them. That way if they come across any piece of content, they will stop scrolling their feed and take a look at what you’ve created.
And this has the added bonus of converting your marketing into the first step of your clients’ healing journey.
3 Steps to Connect Authentically with your Ideal Clients
These 3 steps will help you connect with your ideal clients right from the start:
1-Get to know them at a deep level.
Understand their problems, fears and struggles. Identify their needs, dreams and aspirations.
- What do they want to achieve?
- What is stopping them?
- What are they afraid of?
2- Talk to their concerns.
Be helpful from the very beginning. Make every piece of content you create a first, valuable step in their process of transformation. Tell the truth about what they are going through. Be caring and respectful by being relevant to their current needs.
3- Be yourself.
Lead with authenticity. Don’t pretend to be someone you are not. Your ideal clients are those who resonate with your values, your personal style and unique way of solving their problems.
That’s why you need to understand who you are and what you care about. And that’s exactly what my “What makes you Different” quiz will help you figure out.
You can take it for free by visiting: