To be or not to be…Noticed?
That seems to be the question we ask ourselves every time we share a piece of content online these days.
I’m sure you’ve heard it too:
-”If you want to be found online you need to publish articles, create podcasts, share videos… -experts say- and you’ll get found by those who need you”.
But is that what is really going on?
Will your clients take the time to read, watch or listen to what you’ve created?
Will they even see it?
What do Harry Potter, H. G. Wells, and your business have in common?
Harry Potter had an invisibility cloak, H. G. Wells wrote a book about an invisible man, and we can feel invisible in our business after creating a ton of content that no one pays attention to.
I don’t know if more than ever before, but this world needs healing.
So if you do some kind of transformational work, know that your help is necessary.
We are undergoing a huge transformation, as societies and as people.