When you do transformational work, your main goal is helping people.
In your practice, as a coach, healer or holistic practitioner of any kind, you support people who want to change their lives.
And you probably think that your work with a person begins when she shows up, when she says “yes” to working with you, and she officially becomes a client.
What if that wasn’t the case?
This is how I see it…
Let me ask you something.
Are your content creation efforts paying off?
If you think the name of the “content creation” game is just to build an audience (or a chore you have to put up with)…
…I have good news for you.
Because building your audience is not all you get from your hard content creation work.
You get something much more valuable.
To be or not to be…Noticed?
That seems to be the question we ask ourselves every time we share a piece of content online these days.
I’m sure you’ve heard it too:
-”If you want to be found online you need to publish articles, create podcasts, share videos… -experts say- and you’ll get found by those who need you”.
But is that what is really going on?
Will your clients take the time to read, watch or listen to what you’ve created?
Will they even see it?
What do Harry Potter, H. G. Wells, and your business have in common?
Harry Potter had an invisibility cloak, H. G. Wells wrote a book about an invisible man, and we can feel invisible in our business after creating a ton of content that no one pays attention to.
The reason?
I don’t know if more than ever before, but this world needs healing.
So if you do some kind of transformational work, know that your help is necessary.
Now.
We are undergoing a huge transformation, as societies and as people.
We carry within us the wisdom gathered by our ancestors. From the very beginning of our species, two million years ago, all the lessons on how to survive and thrive go stored in us.
It’s fascinating to discover we still carry that information in our DNA and our brain…
But what’s more interesting to me is Continue reading