Tag Archives: Personal branding

The Dark Side of Marketing (a personal rant)

The Dark Side of Marketing

This article is a bit of a rant. 

I’ve been ruminating about this topic for weeks, and I have to admit I’m a bit hesitant about sharing it with you.

Yes, I know. 

I’m all about authenticity and telling things as they are, but the current situation is pushing my buttons so much… 

…that I’m even rethinking the nature of my work. 

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Personal Branding for solopreneurs. Should you even care?

Personal Branding for solopreneurs, should you even care?

We associate branding with those logos we see on packages and products, but could Branding our service business be of any help to us solopreneurs?

Let me share a story.

When I was very young, I attended typewriting classes. I still remember the noise those old, big machines made whenever we pounded their keys. And I still remember the rare occasions in which our teacher would give us a very special type of paper.

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George Kao interviews Charo about Personal Branding

Do you feel invisible and like no one is paying attention to your content?
In this video, Personal Branding Coach Charo Pinilla will show you how to get noticed by people who value your work, in a way that is authentic, in integrity and with heart.

In this interview, we discuss…
* Why it’s important to stand out and differentiate in today’s online world.
* How your personality type influences how you talk about your work
* Why people might be ignoring your content even if it’s in front of their eyes.
* 3 tips on how to make your content more attention-worthy, healing, and authentic.

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