50 years. We’ve never seen anything like this in 50 years. One has to go back to 1971 to find any records of a snowfall like this one. And still, it didn’t create half of the chaos this one has.
So I’m stuck at home again.
For almost 48 hours, one of the biggest blizzards in history hit Central Spain: leaving not just the city of Madrid but the whole state, with a 2-feet, crispy cold layer of snow. And paralyzed it completely for days.
This article is a bit of a rant.
I’ve been ruminating about this topic for weeks, and I have to admit I’m a bit hesitant about sharing it with you.
Yes, I know.
I’m all about authenticity and telling things as they are, but the current situation is pushing my buttons so much…
…that I’m even rethinking the nature of my work.
(If you prefer to read, there is below a transcript slightly edited for you to read. Enjoy!)
How solid is your business message?
Is it solid enough to sustain you and sustain your clients long-term?
Because if not, then nobody will be able to understand what it is that you do.
People won’t come asking for your help if you don’t have that bedrock, that great foundation of a clear marketing message in your business.
The only way to stand out in today’s world is to be different from all other professionals out there who do what you do.
The market is so crowded that your ideal clients won’t even notice you unless you position yourself under a different light.
They won’t pay attention to your content.
Yes, that very same content you put so much time and effort to create when you’d rather be helping people. Continue reading