Tag Archives: identifying client needs

Brand Alignment Q&A: Are my clients exactly like me?

 

After attending one of my Stand Out by Being You workshops, a participant sent me this comment:
“I believe I do my best work with clients who are not at all like me. But when you talked about archetypes in your course, I understood you said that our best clients are those who are like us.”

This article is my answer to the question: Are my clients exactly like me? Continue reading

Your Ideal Client: Where can you find your ideal clients?

When you are in business, (and you are the minute you start charging for your coaching, consulting or healing), you need to know who your ideal clients are.

As I shared in my article: Understand who your ideal clients are, a lot of your business success depends on you figuring that out.

So many decisions are based on who your clients are, from the type of content you’ll create, the topics you’ll cover, to the problems you’ll solve with your services. Because all is tied to who your ideal clients are, the sooner you figure out who you love to work with, the better.

You might need a bit of experience working with people before you can identify commonalities between them, but you can also use Continue reading

What if nobody wants what you have to offer?

que-hacerWith respect to your life purpose, what do you think it’s worse?
…having no idea about what your life purpose might be?
…being crystal clear about what it is but being unable to make it a reality? or
…putting all of your heart, time and energy into a purposeful project, only to watch it fail?

If I have to be sincere, in my opinion the third is the worst of all.

And I know, by some of the questions I’ve received lately, that some of the readers of my blog are struggling witht that problem.

Maybe because I’ve seen it more times that I would like, maybe because in many of my previous businesses I’ve struggled with it myself, but the truth is that Continue reading

The number one mistake conscious professionals make when crafting their offers

flowersThere was a local fair in my home town, that I use to go as a child. I was 12 or 13 back then, and that weekly visit was like a ritual for my friends and me every single sunday.

On that fair you could buy any kind of product, except food. You could find music (remember those old cassette tapes?), clothes, leather bags and belts, shoes, ceramic pieces and figurines made by local artisans, plants and flowers…

You know how things go when you belong to a group of friends, don’t you? If they did something you probably ended Continue reading