Tag Archives: be memorable

What a snowstorm taught me about the power of storytelling (for a business)

Storytelling lessons from a Snow Storm

50 years. We’ve never seen anything like this in 50 years. One has to go back to 1971 to find any records of a snowfall like this one. And still, it didn’t create half of the chaos this one has.

So I’m stuck at home again.

For almost 48 hours, one of the biggest blizzards in history hit Central Spain: leaving not just the city of Madrid but the whole state, with a 2-feet, crispy cold layer of snow. And paralyzed it completely for days.

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