Tag Archives: Jungian Psychology

The Great Conjunction and how to promote your business online

The Great Conjunction and promoting online business

Unless you’ve been hiding in a cave, you’ve probably heard about the great conjunction and the few other astronomical events that are currently taking place. 

First the solstice, the darkest time of the year in the northern hemisphere. 

And second the Jupiter – Saturn conjunction in which both planets, from the Earth’s perspective, seem to be a single star, the brightest of the winter night sky 

“-But what does all this have to do with me and my business?” – you may ask. 

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On emotions, service and your business (COVID-19 update)

On emotions, service and your business (COVID-19 update)

We’re getting into week number eight of our lockdown here in Madrid. 

Experts are beginning to worry about the psychological consequences of this confinement. 

So for the first time in eight weeks, adults are allowed to go for a walk… 

… as long as we keep social distancing rules, it’s shorter than an hour, and we don’t go farther than a kilometer away from our house. 

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On using stories to get people’s attention (ethically)

On using stories to get people’s attention

There is a lot of buzz about using stories in marketing.
Find your story, share your story and Voila! …

…people will pay attention to you.

But is that true?

What I know to be true is that we all love a good story.
And it’s also true that people won’t care about you -or your story- until they know you care about them.

Don’t you agree with this?
Let me prove it to you:

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