After attending one of my Stand Out by Being You workshops, a participant sent me this comment:
“I believe I do my best work with clients who are not at all like me. But when you talked about archetypes in your course, I understood you said that our best clients are those who are like us.”
This article is my answer to the question: Are my clients exactly like me? Continue reading
When I was a little child I loved collecting things: I had my pocket calendars’ collection, my stickers’ collection, my stamps’ collection, not to speak of all the stones I would pick up whenever I when hiking.
But my favorite collection of all was the animal cards.
And it wasn’t because of the beautiful colors and pictures, but because I got to exchange them with my friends at school.
A hypnotic humming sound on the background would always Continue reading
If I had to give you my best advice to help you build a fulfilling business it would be this:
“Get to know yourself …and choose the business path that fits who you really are.”
But, when I say “the business path that fits who you really are”, I’m not suggesting you a focus on using your current skills, because…
It’s not your skills what counts when you want to create a fulfilling path.
Instead, you need to search for something else…
When you are in business, (and you are the minute you start charging for your coaching, consulting or healing), you need to know who your ideal clients are.
As I shared in my article: Understand who your ideal clients are, a lot of your business success depends on you figuring that out.
So many decisions are based on who your clients are, from the type of content you’ll create, the topics you’ll cover, to the problems you’ll solve with your services. Because all is tied to who your ideal clients are, the sooner you figure out who you love to work with, the better.
You might need a bit of experience working with people before you can identify commonalities between them, but you can also use Continue reading
Our minds are incredible problem-solving devices. From the million of things going on around us, they only pay attention to those that are relevant to us at the moment.
Have you ever bought a new car, only to see if everywhere afterwards? Or your best friend shares with you she’s pregnant and all of a sudden you notice every future mum wherever you go?
This happens due to what neuroscientists call the Continue reading
This may come out as a surprise to you, but way too many coaches and healers who are great at what they do, secretly fear they are not good enough.
“ Who am I do this?” -they wonder.
They get credential after credential, go from class to class and yet, they never feel like they are ready to do the work they do.
And that keeps them from taking the actions that would make them Continue reading
Figuring out who your ideal clients are: what their biggest challenges, dreams, needs and wants are, is one of the most difficult things you will ever do in your business.
It’s difficult, but it’s also a key factor in business success.
You need to be clear enough about who you help as soon as possible, because you won’t be able to attract clients to your practice if you don’t. Period.
- How will you know where they gather?
- How will you know what topics to write about that are of interest to them?
- How will you know where to share you content?
Without knowing who you serve, trying to connect with them is very hard because… Continue reading
In my years as an Architect, I supervised the construction of many different buildings. I built many single family homes and a few multi-story ones. Some were conventional, and my favorite ones were eco-friendly and sustainable.
But no matter how different they were from each other, they had something in common: all of them were built upon a solid foundation.
I’m sure you get why it’s important to build a house on solid ground. Common sense -and a ton of regulations- made me pay attention to the quality of the foundations underneath those buildings.
But when it comes to building a business, many of us seem to have lost our common sense, and we create the business Continue reading
In this day and age when everything goes so fast, we’ve lost the capacity for attention.
Our emails are flooded, our Facebook feeds are non-stop, and not to mention the webinars we want to attend. Who has the time -and attention- for all that?
The same is going on for your potential clients.
If you are in any way like me, you built a business to Continue reading