If you prefer to read, this is the transcript roughly edited for better reading experience.
Hi, Charo here.
Today I want to share with you something that I’m noticing, and it’s so common among coaches, holistic practitioners, and healers of any kind.
And it’s this:
When we talk about our work, we tend to talk about our modality a lot.
In fact, too much and too soon.
The purpose of your business is to help people solve a certain problem.
We agree on that, right?
The next thing you need to be crystal clear about is who you want to help.
And you want to find it out as soon as possible, because…
Without knowing who you serve, trying to connect with them is all guesswork!
Dreams can be a source of guidance, both in life and in business.
I’ve always been curious about dreams. Partly because I’ve had them since I can remember, and partly because dreams helped me cope with a difficult time in my teenage years.
Since then I’ve discovered that dreams come from a deep source of wisdom within us Jung called the Self, an aspect of ourselves that wants the best for us, and is constantly encouraging us to become all that we can be.
Interestingly enough, dreams can also help us in business.
Do you feel invisible and like no one is paying attention to your content?
In this video, Personal Branding Coach Charo Pinilla will show you how to get noticed by people who value your work, in a way that is authentic, in integrity and with heart.
In this interview, we discuss…
* Why it’s important to stand out and differentiate in today’s online world.
* How your personality type influences how you talk about your work
* Why people might be ignoring your content even if it’s in front of their eyes.
* 3 tips on how to make your content more attention-worthy, healing, and authentic.
I was in a coaching session the other day and found myself explaining the differences between introverts and extraverts.
How can you know for sure if you are an introvert or an extravert?
Yes, it’s true. There are those online tests everywhere, but most aren’t accurate and really don’t know what they are doing.
They are more confusing than helpful, honestly…
I usually don’t work on Sundays, but last week I was watching one of George Kao’s videos that made me stop in my tracks, pick up my notebook and start writing this article like crazy.
George is a business coach, and my current mentor by the way. He was talking about how our lack of confidence influences our capacity to make an income in our business.
And then he said something about the imposter syndrome:
When you have lots of interests, It seems impossible to focus on just one thing. Multi-passionate people are in a never-ending quest for growth and learning.
We are very curious -yep, that’s also me- so we keep adding more and more techniques to our toolbox, right?
So when we finally take our business seriously, like in “ -Hey, Now I really need to make money with this”, one of the first pieces of advice we encounter is to niche down.
And it sounds sooooo restrictive!
Having your own business is an exciting adventure: You’re following your schedule, you are posting your content, you’ll soon run a promotion for a workshop … and then, something happens. Life gets in the way.
Because life is unpredictable.
And has the bad habit of not following our plans.
So from time to time, all of us will have to keep up with our business while navigating the rough waters of life.
Your goal?
Are you resisting the idea of choosing a niche? There is a saying: “What you resist, persists” that applies to what most coaches, healers and therapists do when it comes to finding their niche.
Guess what they are really doing by resisting to find their niche? They are persisting in staying invisible, in not being heard, seen nor found by those who need their help.
Because, what is really a niche?
Not everyone makes decisions in the same manner. Carl Jung, the swiss psychologist, noticed people functioned in different ways.
When faced with a choice, some people make decisions based on the facts, the logic behind the choice. While others will decide according to their personal values and what feels right to them.
These differences are based on how we prefer to use our minds. and it’s connected to our “natural mental wiring”, so to speak.