Are you resisting the idea of choosing a niche? There is a saying: “What you resist, persists” that applies to what most coaches, healers and therapists do when it comes to finding their niche.
Guess what they are really doing by resisting to find their niche? They are persisting in staying invisible, in not being heard, seen nor found by those who need their help.
Because, what is really a niche?
In my years as an Architect, I supervised the construction of many different buildings. I built many single family homes and a few multi-story ones. Some were conventional, and my favorite ones were eco-friendly and sustainable.
But no matter how different they were from each other, they had something in common: all of them were built upon a solid foundation.
I’m sure you get why it’s important to build a house on solid ground. Common sense -and a ton of regulations- made me pay attention to the quality of the foundations underneath those buildings.
But when it comes to building a business, many of us seem to have lost our common sense, and we create the business Continue reading