Category Archives: Your Signature Solution

5 Things that make you different (so you can stand out) – part 2


5 Things that make you different

In part 1 of this article series, I mentioned how important it is to differentiate if you want to be noticed by those who need your help.

The goal here is to position yourself in the market in a way that makes you stand out from the other professionals.

But I also know that for us heart-centered solopreneurs, not every tactic feels right.

You want people to pay attention to your work…

-…in a way that feels good,

-…it’s aligned with your values, and

-…helps your ideal clients in the best possible way.

In other words, it’s important to show up while being truly YOU.

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The number one mistake conscious professionals make when crafting their offers

flowersThere was a local fair in my home town, that I use to go as a child. I was 12 or 13 back then, and that weekly visit was like a ritual for my friends and me every single sunday.

On that fair you could buy any kind of product, except food. You could find music (remember those old cassette tapes?), clothes, leather bags and belts, shoes, ceramic pieces and figurines made by local artisans, plants and flowers…

You know how things go when you belong to a group of friends, don’t you? If they did something you probably ended Continue reading