In part 1 of this article series, I mentioned how important it is to differentiate if you want to be noticed by those who need your help.
The goal here is to position yourself in the market in a way that makes you stand out from the other professionals.
But I also know that for us heart-centered solopreneurs, not every tactic feels right.
You want people to pay attention to your work…
-…in a way that feels good,
-…it’s aligned with your values, and
-…helps your ideal clients in the best possible way.
In other words, it’s important to show up while being truly YOU.