Category Archives: Lockdown Lessons from Madrid

The Dark Side of Marketing (a personal rant)

The Dark Side of Marketing

This article is a bit of a rant. 

I’ve been ruminating about this topic for weeks, and I have to admit I’m a bit hesitant about sharing it with you.

Yes, I know. 

I’m all about authenticity and telling things as they are, but the current situation is pushing my buttons so much… 

…that I’m even rethinking the nature of my work. 

Continue reading

On emotions, service and your business (COVID-19 update)

On emotions, service and your business (COVID-19 update)

We’re getting into week number eight of our lockdown here in Madrid. 

Experts are beginning to worry about the psychological consequences of this confinement. 

So for the first time in eight weeks, adults are allowed to go for a walk… 

… as long as we keep social distancing rules, it’s shorter than an hour, and we don’t go farther than a kilometer away from our house. 

Continue reading

Lockdown lessons from Madrid (3 things that are helping me to cope)

Lockdown lessons from Madrid (3 things that are helping me to cope)

The noise from four active children -my neighbors in the upstairs apartment- woke me up this morning. 

I don’t blame them.

No doubt the argument was about very important to four children who’ve been in lockdown for three weeks in a row.
(Sigh)

We are starting our fourth week of confinement, and the government has approved this week to keep it two more weeks. Let’s see if that’s enough.

Continue reading