Category Archives: Brand Alignment

Brand Alignment Q&A: Are my clients exactly like me?

Are muy clients exactly like me?

After attending one of my Stand Out by Being You workshops, a participant sent me this comment:
“I believe I do my best work with clients who are not at all like me. But when you talked about archetypes in your course, I understood you said that our best clients are those who are like us.”

This article is my answer to the question: Are my clients exactly like me? Continue reading

Stand Out Tips: How to create content that gets noticed by your ideal clients

When I was a little child I loved collecting things: I had my pocket calendars’ collection, my stickers’ collection, my stamps’ collection, not to speak of all the stones I would pick up whenever I when hiking.

But my favorite collection of all was the animal cards.

And it wasn’t because of the beautiful colors and pictures, but because I got to exchange them with my friends at school.

A hypnotic humming sound on the background would always Continue reading

Your Ideal Client: Where can you find your ideal clients?

When you are in business, (and you are the minute you start charging for your coaching, consulting or healing), you need to know who your ideal clients are.

As I shared in my article: Understand who your ideal clients are, a lot of your business success depends on you figuring that out.

So many decisions are based on who your clients are, from the type of content you’ll create, the topics you’ll cover, to the problems you’ll solve with your services. Because all is tied to who your ideal clients are, the sooner you figure out who you love to work with, the better.

You might need a bit of experience working with people before you can identify commonalities between them, but you can also use Continue reading

Your Ideal Clients: A Neuroscience tip to connect authentically with your clients

Our minds are incredible problem-solving devices. From the million of things going on around us, they only pay attention to those that are relevant to us at the moment.

Have you ever bought a new car, only to see if everywhere afterwards? Or your best friend shares with you she’s pregnant and all of a sudden you notice every future mum wherever you go?

This happens due to what neuroscientists call the Continue reading

How to overcome your lack of confidence (and become an expert in your field)

This may come out as a surprise to you, but way too many coaches and healers who are great at what they do, secretly fear they are not good enough.

“ Who am I do this?” -they wonder.

They get credential after credential, go from class to class and yet, they never feel like they are ready to do the work they do.

And that keeps them from taking the actions that would make them Continue reading

Stand out: How to create a conscious connection with your ideal clients

In this day and age when everything goes so fast, we’ve lost the capacity for attention.

Our emails are flooded, our Facebook feeds are non-stop, and not to mention the webinars we want to attend. Who has the time -and attention- for all that?

The same is going on for your potential clients.

If you are in any way like me, you built a business to Continue reading

What makes you special and unique in the eyes of your ideal clients?

what-makes-you-unique There are many, many coaches, healers, therapists and other conscious professionals doing exactly the same things that you do (or want to do).

That’s one of the realities of running a business is today.

Maybe you have never openly asked the question: “Why would anyone choose to work with me?”, but the tightness you feel in the pit of your stomach whenever you see the so called “competition” out there, is a clear sign that this question is very present in your mind.

So it’s very important to stand out and be different from others, right?

Today I’m going to share with you one of the most amazing tools to find your uniqueness, both in Continue reading