What is your brand’s song?

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Take any famous movie saga. Be it the old Indiana Jones’ series, Harry Potter or my fav of all times: Star Wars.

There is a reason why we remember those movies so well. And it’s not just because of the story.

They all use a technique that, when applied to your business, can help you been remembered by those who love your work.

What comes to mind when you think of Darth Vader, for instance,
apart from his impressive, scary dark attire? It’s his song, right?
Ta ta ta ta dadaa ta dadaa”.

Do you remember the Cantina’s scene? Because the song is unforgettable.

In all those famous movies, music guides us through the story. Every character has its own song, helping us connect on a deep level with each one of them.

Sound connects with the emotional side of our brain much more strongly than words can do. That’s why it’s easier to remember a list of things when you make a rhyme of them.

I love Blade Runner for how it makes me feel. Especially the scene in which Harrison Ford is driving his flying car towards the pyramidal building.
Vangelis’ music is truly breathtaking.

Your business should have its own music.

This is not just a thing for big movie hits, nor just for big companies. Therefore, we solopreneurs can benefit from the power of sound to be more memorable in our clients’ minds, and hearts.

How do you create a song -or sound- for your brand?

First, decide on the type of feeling you want to create. This is part of your brand promise.

  • How do you want your customers to feel when interacting with you and your business?
  • What type of experience are they looking for?

Those two questions will give you some ideas to start with.

If you have a podcast, choose an intro song that creates that very same feeling.

Not using music yet? Think of the sound of your voice. People hear it in your videos or Facebook lives. Is it warm? enthusiastic? a bit rebellious?

Sound is part of the experience you create for your clients.
It’s part of your brand.

Use it intentionally and consciously to recreate the type of feeling that better reflects the archetypal identity of your business. Be as distinctive and personal as you can
And once you have it, stick to it.

So, how do you want your brand to sound? Let me know in the comments below.

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