The purpose of your business is to help people solve a certain problem.
We agree on that, right?
The next thing you need to be crystal clear about is who you want to help.
And you want to find it out as soon as possible, because…
Without knowing who you serve, trying to connect with them is all guesswork!
I’m sure you’ve noticed it, too. We’re exposed to so much information that we pay less and less attention to any of it.
Our brains, in order to cope with this information overload, have learned to shut down and filter everything that is irrelevant to us.
So almost everything is ignored.
The same is true for your clients, by the way. They scroll through their feeds, ignoring most of what they see and hear.
And that’s a huge problem for those of us in business, because…
The only way to stand out in today’s world is to be different from all other professionals out there who do what you do.
The market is so crowded that your ideal clients won’t even notice you unless you position yourself under a different light.
They won’t pay attention to your content.
Yes, that very same content you put so much time and effort to create when you’d rather be helping people. Continue reading
When you are in business, (and you are the minute you start charging for your coaching, consulting or healing), you need to know who your ideal clients are.
As I shared in my article: Understand who your ideal clients are, a lot of your business success depends on you figuring that out.
So many decisions are based on who your clients are, from the type of content you’ll create, the topics you’ll cover, to the problems you’ll solve with your services. Because all is tied to who your ideal clients are, the sooner you figure out who you love to work with, the better.
You might need a bit of experience working with people before you can identify commonalities between them, but you can also use Continue reading
In this day and age when everything goes so fast, we’ve lost the capacity for attention.
Our emails are flooded, our Facebook feeds are non-stop, and not to mention the webinars we want to attend. Who has the time -and attention- for all that?
The same is going on for your potential clients.
If you are in any way like me, you built a business to Continue reading
Most heart-centered professionals take their first steps into entrepreneurship with a very incomplete vision of what they really need to build a business. No doubt they put a lot of love, time and effort to lauch it, but then they spend months struggling because nobody seems to want what they have to offer. Ouch!
The reason why this happens is because they lack a real clarity about the 3 foundational elements upon which every sustainable biz is built upon.
Yes, most probably than not, these caring, heart-centered professionals took the time to do a bit of soul-search: Continue reading
There was a local fair in my home town, that I use to go as a child. I was 12 or 13 back then, and that weekly visit was like a ritual for my friends and me every single sunday.
On that fair you could buy any kind of product, except food. You could find music (remember those old cassette tapes?), clothes, leather bags and belts, shoes, ceramic pieces and figurines made by local artisans, plants and flowers…
You know how things go when you belong to a group of friends, don’t you? If they did something you probably ended Continue reading