I’m sure you’ve noticed it, too. We’re exposed to so much information that we pay less and less attention to any of it.
Our brains, in order to cope with this information overload, have learned to shut down and filter everything that is irrelevant to us.
So almost everything is ignored.
The same is true for your clients, by the way. They scroll through their feeds, ignoring most of what they see and hear.
And that’s a huge problem for those of us in business, because…
The only way to stand out in today’s world is to be different from all other professionals out there who do what you do.
The market is so crowded that your ideal clients won’t even notice you unless you position yourself under a different light.
They won’t pay attention to your content.
Yes, that very same content you put so much time and effort to create when you’d rather be helping people. Continue reading
In this day and age when everything goes so fast, we’ve lost the capacity for attention.
Our emails are flooded, our Facebook feeds are non-stop, and not to mention the webinars we want to attend. Who has the time -and attention- for all that?
The same is going on for your potential clients.
If you are in any way like me, you built a business to Continue reading
You’ll never be happy in a career that is misaligned with your values or doesn’t allow you to play to your strengths. Period.
And so, many of us ended up at the wrong career because we lacked enough clarity about who we are and what’s important to us. Because, to put it simply, knowing who you are is an essential requirement for career happiness. Continue reading
Coaches are known for asking a lot of questions. I’m curious by nature, you see, so it only made sense that I ended up becoming one.
Questions are valuable, but only if you ask the right ones.
For example, from all the telesummits I’ve listened to along the years, one has really stood up among all. And the reason was that they kept asking the same powerful questions to all the participants. It was great, and finally gave me a wonderful global understanding of the topic.
So when Nina Lenton shared this “chain of questions” blog post challenge, it got me interested right away.
And you know what? If you are not able to answer these questions for your own business (or soon to be business) it means Continue reading