Figuring out who your ideal clients are: what their biggest challenges, dreams, needs and wants are, is one of the most difficult things you will ever do in your business.
It’s difficult, but it’s also a key factor in business success.
You need to be clear enough about who you help as soon as possible, because you won’t be able to attract clients to your practice if you don’t. Period.
How will you know where they gather?
How will you know what topics to write about that are of interest to them?
How will you know where to share you content?
Without knowing who you serve, trying to connect with them is very hard because… Continue reading →
I’mso tired of the topic of purpose.
Well, not exactly about the topic in itself, but with the way it’s been discussed lately online.
I’m tired of the manipulative, guilt-based approaches that many experts out there are using with respect to the idea of “living your purpose”, don’t you?
Instead of helping us live more meaningful, inspired, and satisfying lives, expressing our purpose has almost turned into a chore:
Another task to add to our already-full-to-do-list, another reason to feel like a failure, and think that we are Continue reading →
I was on a train on my way to the Uni when I saw a familiar face among the crowd. My high school math teacher, whom I hadn’t seen for years, was standing next to the door, on the right side of the wagon.
I went to greet her:
– Hi, Do you remember me? I’m Charo Pinilla. I was a student of yours a few years ago”
You’ll never be happy in a career that is misaligned with your values or doesn’t allow you to play to your strengths. Period.
And so, many of us ended up at the wrong career because we lacked enough clarity about who we are and what’s important to us. Because, to put it simply, knowing who you are is an essential requirement for career happiness. Continue reading →