Category Archives: Find Your Business Idea

Find your niche: Why does choosing a niche create so much anxiety? (and how to feel good about it)

In my years as an Architect, I supervised the construction of many different buildings. I built many single family homes and a few multi-story ones. Some were conventional, and my favorite ones were eco-friendly and sustainable.

But no matter how different they were from each other, they had something in common: all of them were built upon a solid foundation.

I’m sure you get why it’s important to build a house on solid ground. Common sense -and a ton of regulations- made me pay attention to the quality of the foundations underneath those buildings.

But when it comes to building a business, many of us seem to have lost our common sense, and we create the business Continue reading