Your Ideal clients: Understand who your ideal clients are

Figuring out who your ideal clients are: what their biggest challenges, dreams, needs and wants are, is one of the most difficult things you will ever do in your business.
It’s difficult, but it’s also a key factor in business success.

You need to be clear enough about who you help as soon as possible, because you won’t be able to attract clients to your practice if you don’t. Period.

  • How will you know where they gather?
  • How will you know what topics to write about that are of interest to them?
  • How will you know where to share you content?

Without knowing who you serve, trying to connect with them is very hard because… Continue reading

Stand out: 5 things that make you stand out and be different from other professionals

The only way to stand out in today’s world is to be different from all other professionals out there who do what you do.

The market is so crowded that your ideal clients won’t even notice you unless you position yourself under a different light.

They won’t pay attention to your content.
Yes, that very same content you put so much time and effort to create when you’d rather be helping people. Continue reading

Find your niche: Why does choosing a niche create so much anxiety? (and how to feel good about it)

In my years as an Architect, I supervised the construction of many different buildings. I built many single family homes and a few multi-story ones. Some were conventional, and my favorite ones were eco-friendly and sustainable.

But no matter how different they were from each other, they had something in common: all of them were built upon a solid foundation.

I’m sure you get why it’s important to build a house on solid ground. Common sense -and a ton of regulations- made me pay attention to the quality of the foundations underneath those buildings.

But when it comes to building a business, many of us seem to have lost our common sense, and we create the business Continue reading

Stand out: How to create a conscious connection with your ideal clients

In this day and age when everything goes so fast, we’ve lost the capacity for attention.

Our emails are flooded, our Facebook feeds are non-stop, and not to mention the webinars we want to attend. Who has the time -and attention- for all that?

The same is going on for your potential clients.

If you are in any way like me, you built a business to Continue reading

Know yourself: What are INFPs and ENFPs the best at?

Understanding ourselves is a key element of choosing the perfect career or building the business that is right for you.

One of the most common tools used to gain a deeper understanding of ourselves it’s called the Myers Briggs Type Indicator.

Based on Carl Jung’s theories, this framework shows us that there are 16 different types of people, depending on how they prefer to make decisions and gather information.

Of course, each individual is unique, but these 16 groups are helpful in guiding us discover how we prefer to use our minds.

And relative to your career or business path, it can point towards where your biggest contribution may lay.

This article is inspired by a question that Julia Barnickle Continue reading

Is it possible NOT to live your purpose?

I’m so tired of the topic of purpose.
Well, not exactly about the topic in itself, but with the way it’s been discussed lately online.

I’m tired of the manipulative, guilt-based approaches that many experts out there are using with respect to the idea of “living your purpose”, don’t you?

Instead of helping us live more meaningful, inspired, and satisfying lives, expressing our purpose has almost turned into a chore:
Another task to add to our already-full-to-do-list, another reason to feel like a failure, and think that we are Continue reading

What if you can’t find your passion?

I’ve discovered an interesting fact after years of helping others find their contribution: Not everyone can relate to the idea of having a passion.

And it’s not because they aren’t interested in living with a higher sense of joy and aliveness.
It’s mostly because we use different words to describe our experiences…
…and words, at times, can be an obstacle.

That reminds me of my first Continue reading

Don’t quit your job while you still hate it

Don’t quit your job while you still hate itHas your job ruined your Sunday nights? Yeah, with that feeling of dread you get about having to come back to work the next morning because quite frankly… you hate every minute of it.

If this is you, what I’m about to share is exactly what you need the most, (even though it won’t be easy to hear)

Don’t quit your job yet.
There is a bit of healing (and wisdom gathering) you need to do before you leave.

I know, I know. That is a tough one to swallow, but there is a good reason why I say so.
Let me explain. Continue reading

What my thyroid taugh me about doing work I love

Back then in 2002 I was working as a Building Engineer.

After all I had spent to get there: the long years, tons of personal effort and money into getting my credentials to become what is officially know in my country as “Techincal Architect in Building Execution”, or what most people know as Building Engineer, I wasn’t feeling happy.

Everyone around me thought I was living the dream, but honestly, it was all just a facade.
I was feeling very miserable, knowing I was comprimising a huge part of who I was just to Continue reading

Top 5 Personality Test (part 4): Handwriting analysis

(In this article series I’m sharing the pros and cons of my favorite personality tests. You can find parts 1, 2 and 3 by visiting this link The best personality tests for career happiness:)

I was on a train on my way to the Uni when I saw a familiar face among the crowd. My high school math teacher, whom I hadn’t seen for years, was standing next to the door, on the right side of the wagon.

I went to greet her:
– Hi, Do you remember me? I’m Charo Pinilla. I was a student of yours a few years ago”

-Oh, I know who you are. I remember you handwriting! Continue reading