Figuring out who your ideal clients are: what their biggest challenges, dreams, needs and wants are, is one of the most difficult things you will ever do in your business.
It’s difficult, but it’s also a key factor in business success.
You need to be clear enough about who you help as soon as possible, because you won’t be able to attract clients to your practice if you don’t. Period.
How will you know where they gather?
How will you know what topics to write about that are of interest to them?
How will you know where to share you content?
Without knowing who you serve, trying to connect with them is very hard because… Continue reading →
In my years as an Architect, I supervised the construction of many different buildings. I built many single family homes and a few multi-story ones. Some were conventional, and my favorite ones were eco-friendly and sustainable.
But no matter how different they were from each other, they had something in common: all of them were built upon a solid foundation.
I’m sure you get why it’s important to build a house on solid ground. Common sense -and a ton of regulations- made me pay attention to the quality of the foundations underneath those buildings.
But when it comes to building a business, many of us seem to have lost our common sense, and we create the business Continue reading →
I’mso tired of the topic of purpose.
Well, not exactly about the topic in itself, but with the way it’s been discussed lately online.
I’m tired of the manipulative, guilt-based approaches that many experts out there are using with respect to the idea of “living your purpose”, don’t you?
Instead of helping us live more meaningful, inspired, and satisfying lives, expressing our purpose has almost turned into a chore:
Another task to add to our already-full-to-do-list, another reason to feel like a failure, and think that we are Continue reading →
I’ve discovered an interesting fact after years of helping others find their contribution: Not everyone can relate to the idea of having a passion.
And it’s not because they aren’t interested in living with a higher sense of joy and aliveness.
It’s mostly because we use different words to describe our experiences…
…and words, at times, can be an obstacle.
Back then in 2002 I was working as a Building Engineer.
After all I had spent to get there: the long years, tons of personal effort and money into getting my credentials to become what is officially know in my country as “Techincal Architect in Building Execution”, or what most people know as Building Engineer, I wasn’t feeling happy.
Everyone around me thought I was living the dream, but honestly, it was all just a facade.
I was feeling very miserable, knowing I was comprimising a huge part of who I was just to Continue reading →
I was on a train on my way to the Uni when I saw a familiar face among the crowd. My high school math teacher, whom I hadn’t seen for years, was standing next to the door, on the right side of the wagon.
I went to greet her:
– Hi, Do you remember me? I’m Charo Pinilla. I was a student of yours a few years ago”